Marketing Strategies of Micromax Brand

› Micromax – A Brand for the Masses

Micromax is an Indian consumer electronic brand which has its headquarters in Gurugram, Haryana. The initial business of this company was into software development which later changed to mobile handset manufacturing.

The company was founded in the year 2000 by Rahul Sharma and three other members and it has been 18 years since its incorporation. The company started selling mobile phones in the year 2008 and the youth welcomed this player by open arms.

The aim of this company has always been to introduce phone which have unique and different features compared to the phones which are available in the market. For instance, this company makes a phone called as X1i which has a month-long battery life and gives the user a phone with a long battery life!

Marketing Strategies of Haldiram’s Brand

How did it all begin?

Established in the year 1937, Haldiram’s was a small sweet and namkeen shop in the beautiful town – Bikaner in the Rajasthan state of India.

The proud founder of Haldiram’s, Shivkisan Agarwal always wanted to go big and build an empire which would sell delicious sweets and namkeens globally and the Indian traditional food could reach every nook and corner of the world.

Marketing Strategies of Carlsberg Brand

Carlsberg – Probably the best beer in the world!
How did all this begin?

carlsberg ads

› The Carlsberg Journey

This global beer brand was founded in the year 1847 by J.C. Jacobsen and it is headquartered in Copenhagen, Denmark. Post the death of J.C. Jacobsen in the year 1887, majority of the shares are with Carlsberg Foundation.

Marketing Strategies of Wai Wai Noodles

The Success Story of Nepal’s only Forbes Billionaire & Former Member of Parliament of Nepal.


WAI WAI noodles gained great popularity after the Maggi fiasco in the year 2015!We all wanted to try this all new brand which was delicious and answered our hunger pangs after the age-old Maggi’s disappearance from the market. But the Question is how Wai wai taste the Success in the indian Market? Lets Read more

6 Top Reasons Behind Reliance Jio Brand Success

Company – Reliance Jio
Founder – Mukesh Dhirubhai Ambani

Joint Implementation Opportunities or what we commonly refer to as JIO is a mobile network operator owned by the Reliance industries. Its aim is to provide 4G LTE services and it is the only VoLTE (Voice over LTE) service provider in India. After Successfully launching, All Marketing efforts made jio brand Success in this Industry.