Sticker and GIF Marketing Trend

sticker and gif marketing

Not long ago WhatsApp declared crossing 400 million users in India and specialists state individuals in the nation devour near a fourth of a 100 million GIFs/day. The mix of the two numbers makes for a fantastic showcasing blend and brands have rushed to get on to it. 

The texting application has a solid nearness in India, on account of the developing cell phone showcase in the nation and the falling information costs. Advertisers have taken to the stage to inconspicuously push their image message in a minimal effort way that guarantees more review worth and effect.

This is the place sticker advertising enters the image. While greater brands like Tinder, Tide, Reebok, Bacardi, KFC, Dunkin Donuts, McDonald’s, Zomato and numerous others are taking to sticker promoting on WhatsApp, littler players working in a city or state level are additionally attempting to benefit as much as possible from the pattern. 

History and Marketing Strategies of Caprese brand

Brand Name: Caprese
Owned by: VIP industries

Caprese is the premium handbag brand owned by VIP industries, one of the largest luggage makers in Asia and is a fairly new player in this space. Offering stylish, chic and contemporary handbags designed for the modern women, it is available all across the country both through offline and online channels. Launched in the year 2012, Caprese today enjoys a global presence with the products available in the Middle East, India, USA, UK, Spain, Germany, Italy and selective SE Asian and African countries.

caprese aliya bhatt ads

Marketing Strategies behind the Brand Modi

The charming and dynamic man, Narendra Modi, is the 18th Prime Minister of India. He is best known for his excellent oration skills and composure. He was born on 17th September 1950, in Vadnagar, Bombay Presidency that is now in Gujarat. He is the first Prime Minister of India who was born after India’s independence. His extraordinary leadership led the Bhartiya Janta Party to a historic win in the 2014 general elections. Before becoming the Prime Minister of the country, he was the Chief Minister of Gujarat for 12 years.

Official Trailer of PM Narendra Modi Movie

Personal Life

Narendra Modi was the son of Damodardas Mulchand Modi and Heeraben Modi. His father was a tea-seller and he also used to sell tea at Vadnagar railway station. He was engaged to Jashodaben at the age of 13 and married her at the age of 18. He was never interested in having a family life and never consummated the marriage. His siblings are his brothers, Amrutbhai Modi, Pankajbhai Modi, Soma Modi, and Prahladbhai Modi, and sister Vasantiben Hasmukhlal Modi.

Challenges and Tips in Effective Business Management

Investing in process can not be understood as bureaucracy. You fool yourself who values this way. Notably, companies that still have their founders in charge and keep them at the helm of the operation have difficulties in ensuring that the team that provides services to the organization has a clear notion of cause and effect and respects the processes that can guarantee success in business or in the activity of the organization. At Zoe Talent Solutions you will gain more knowledge about business management and its processes.

Deploying processes is sequencing activities to achieve a certain goal, and one of the major challenges in the routine of organizations is to ensure that all employees comply. If this is true, there will be no direct dependence on people, it would be as if the inner flow were walking naturally. Of course people make a difference in the execution of what has been determined, but it will not depend on any other element to remember how this should be done.

Meme Marketing: How to Use it in Your Brand Promotion

how to use meme marketing

If you’ve ever broken into a titter after watching a captioned forward from a friend on your social media feed, you have already become a part of the social media meme marketing movement.

Comprising mainly of videos that have the potential to tickle your funny bone and other ‘influencer content’ meme marketing on social media has become a common currency content on social media, observes a Forbes author.

And they need not always be funny. Brand memes or personalised memes are compelling pieces of content that have the potential to go viral across world wide web with a use of a clever caption. It thus has two main components –an image and an eye-grabbing caption. “They can be pictures someone posts that pick up interpretation and commentary as they travel the internet eventually becoming a running inside joke,” says the author of an article on wixblog.

Marketing Strategies of US Polo Assn Brand

Company Name: U.S. POLO ASSN.
Owned By: United States Polo Association (USPA)

How It All Started

“The Game of Kings” one of the oldest sports in the world also referred as “Polo” is a team sport distinct from other that exhibit the robust bond between the player and their equine partner. The sport is also different because of its attire which is a simple, elegant style with high-quality. The U.S. Polo Assn. is an extraordinary sports clothing brand which speaks authentic intangible language of the sport, honour’s tradition and promotes it to everyone so they can be a part of this legacy. 

Coupon Marketing Strategy: The Ultimate Guide

For e-commerce business to survive it is important to keep customers engages and excited. Couponing is one of the best marketing strategies that can uplift revenues. However, many brands learn their lessons by reckless coupon marketing the hard way. If you are interested in implementing the coupon marketing strategy to your business, this post will help you to know how.

After reviewing over a dozen marketers and businesses who were able to successfully implement the coupon strategy, we have decided to share this detailed how-to guide with you. This is an ultimate guide with tactics building tips for your coupon marketing plan.

coupon marketing guide

Does Your Business Need Coupons?

You need to understand the sophistication of the coupons as marketing tools before deciding whether you need them. Coupons not only drive sales but also help in building your brand value and promoting customer loyalty. Now using the modern CRM infrastructure coupon campaigns can also allow you to track data from your customers and study their behaviour in order to improve your general marketing efforts.

Marketing Strategies of Axe Deo Brand

Company Name- Axe
Founder- Unilever

            Axe is a male grooming product and is owned by the British Dutch company Unilever. It is also known as Lynx in some countries like, New Zealand, Ireland, China, Australia and United Kingdom but, in other countries it is known as ‘Axe’. It can give a unique experience to both guys and girls like no other brand. It is a tool to people for attracting the world around them.


How It All Started

It was firstly launched in 1983 and till 1989 many various names arrived such as Oriental, Marine, Spice and Musk. From 1990 to 1996, they are known among the people by their geographic names. After getting success in Europe, it was got introduced in U.S IN 2002. In 2009, the brand was introduced within 8-centimetre container, named Axe Bullet.

Great Brand Positioning Strategy Examples

Umair Haque, rising Harvard Business Review blogger and Director of the Havas Media Labs, has made a fascinating observation. He says -” 73% of people don’t care if the brands in their life disappeared tomorrow.” He reiterates his observation by confirming that brands that “make life better” are thriving, and brands that don’t are being punished. His survey involved over 134,000 people in 23 countries and their impressions of more than 400 brands.  Havas Index is directly related to the financial result of the brands that have outperformed the stock market by 120% last year. This report was published in 2013, but Haque’s point makes sense even after the passage of half a decade.

Creating a public image and other specific goals for a product or service is called brand strategy. It is a long-term and well carved out roadmap that includes consumer experiences, messaging, internal culture, and even positioning. Brand positioning is always driven by customers recognition and recollection of a brand. Articulating your differentiation against competitors and unique value propositions summate a excellent brand positioning strategy.

Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind — the benefits you want them to think of when they think of your brand.  An effective brand positioning strategy will maximise customer relevancy and competitive distinctiveness, in maximising brand value.

Selecting and developing a brand positioning strategy is the right way of moving ahead. There are four major positioning styles:

Marketing Strategies of Amul

Amul -The Taste of India

Company Name – Amul
FounderVerghese Kurien

Amul is a name we have all grown up hearing. That utterly butterly delicious smell of it has sometimes even made us leave our beds and run to the kitchen. Anand Milk Producers Union Limited or Amul, based at Anand in Gujarat is an Indian dairy cooperative. The Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) is India’s largest food product marketing organization and Amul is a brand managed by them.