success story of yamaha

Marketing Strategies of Yamaha Brand

Company: Yamaha Corporation
Brand: Yamaha Motor CompanyRead the j
Year Founded: 1887

Yamaha is not only famous for producing motorcycles for the world but is also known for making many different products under its name. It is a Japanese manufacturer of motorcycles, marine products such as boats and outboard motors, and other motorized products.

Founded in the year 1887 by Torakusu Yamaha and was headquartered in Hamamatsu Shizuoka Japan.

marketing strategy of fanta

The Marketing Strategies of Fanta Brand

Brand: Fanta
Parent Company: Coca Cola
Originating Country: Germany
Originating Year: 1978

 

Fanta is a brand owned by Coca Cola company. It was originated in Germany in the year 1978 and has more than 100 flavors across the world.

This is a fruit flavored beverage and is the second largest brand outside the United States of America in this category.

The Fanta drink originated as a cola substitute in Nazi Germany under a World War II trade embargo for Coca-Cola ingredients in 1940.

brand success story nikon

Marketing Strategies of Nikon Brand

The Marketing Mix of Nikon – The brand for your perfect photos!


Nikon Corporation is a Japanese firm and is known as Nikon in most parts of the world. This is a consumer electronics giant and is related with the IT and Technology industry. This brand was initially targeted only by professional photographers, however in the recent times, this firm has changed its positioning and today markets its products to the mass market as well.

nikon print ads
Source: Nikon.com

Nikon Corporation is a subsidiary of its parent company Mitsubishi Group which is in the same industry since the year 1917.

Marketing Strategies of Active Wheel Brand

Owned by the parent company Hindustan Unilever, Active Wheel is a very renowned brand in the home care segment in India. This is an Indian origin brand and was launched in the year 1988 and is popular since then.

This detergent brand was declared as the market leader in the year 2000 and is one of the top used products in the detergent segment in Southern Asia.

The wheel has some prominent competitors in India who are in the same category of products.Its competition is:

tropicana brands success story

Marketing Strategies of Tropicana Brand

› Marketing by Tropicana

Tropicana is an American multinational which is known for producing fruit base beverages and has been around since the year 1947.It was founded by an American named Anthony T. Rossi in Bradenton, Florida.

Since 1998, it has been owned by the FMCG giant PepsiCo.Tropicana’s headquarters are in Chicago.The most loved product of this company is the Orange Juice.

In the year 1952, Rossi bought a Grapefruit Canning Company in Bradenton which majorly created fruit boxes. However, this was shortly discontinued as the orange juice and fruit segment business was extremely successful.

Marketing Strategies of KitKat – Loved Wafer Chocolate

The Most Loved Wafer Chocolate in the World! It’s KitKat.

Introduced to the world 83 years ago, this wafer chocolate by Nestle has not dropped its popularity ever. This was created by Rowntree in York; United Kingdom was taken over by Nestle in the year 1988 and are now the global owners of this chocolate. However, in the United States where it is made under license by H.B. Reese Candy Company, a division of The Hershey Company.

The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate.Each finger can be snapped from the bar separately which is one of the USP of this chocolate.

Marketing Strategies Nescafe Coffee Brand

India wakes up with a Nescafé! its all starts with a Nescafe.

This coffee brand has more than 5000 coffee beans in its kitty and it started off its journey in the year 1938. This is the global leader in the coffee industry and it sells in over 182 countries.The brand was introduced in Switzerland on 1st April 1938.

This brand is known for revolutionizing the coffee culture.

nescafe ads
Source: Nescafe.com

A mix of Geographic, demographic and psychographic segmentation strategies are used by Nescafé in order to make one type of coffee beans available in another part of the globe.

For its corporate customers the brand makes a vending machine which has several variants and for the consumers, the brand has various types of powders and other coffee forms which suit the palate of the masses.

lipton brand Success

Marketing Strategies of Lipton – World’s Favorite Tea!

lipton ice tea ad

Sir Thomas Johnstone Lipton, 1st Baronet brought Lipton Tea in the market long time back! In the year 1890 he introduced this brand to the world and since then there is no looking back. Lipton is a British brand and is owned by Unilever and PepsiCo. It is current led by Dylan Wong, CEO of Lipton.

Originally, Lipton was a super market chain in the United Kingdom and later it began concentrating only on its teas. The company is named after its founder Thomas Lipton. The Lipton ready-to-drink beverages are sold by Pepsi Lipton International, a company jointly owned by Unilever and PepsiCo.

» History of Lipton

It all began with Supermarkets

In the year 1871, Thomas Lipton with the help of his savings opened a small grocery store in Glasgow, Scotland.

vaseline brand success

Marketing Strategies of Vaseline the Wonder Jelly!

› History of Vaseline:

In the year 1859, this product was extracted from petroleum in the year by Robert Chesebrough in The United States of America and was patented as well.

Chesebrough learned about residue called “Rod Wax” which had to be periodically removed from oil rig pumps and was then used as a healer for cuts and burns. He first saw this in the oil fields of Pennsylvania in 1859. This is what made Chesebrough think of making a medicinal product using this petroleum jelly which he named Vaseline.

This brand was initially owed by Chesebrough Manufacturing Company but was acquired by Unilever in the year 1987 and has been with them since.

vaseline print ad

kissan brand Success

Marketing Strategies of Kissan brand – It’s not only a Ketchup brand!

Kissan – It’s not only a Ketchup brand!

The Kissan journey dates decades. This very loved Indian brand is not only known for its ketchup but also squashes and jams.

A very popular brand for moms and kids, this has been around from the year 1935!This brand has a great history. It was introduced by the British settlers in India, and was acquired by the late Vittal Mallaya under the UB Group in the year 1950 from Mitchell Bros.

In the year 1993, Hindustan Unilever acquired the brand from UB Group and has been with them since.

The brands worth was close to 400 crores in the millennium year and was a market leader in jam, ketchup and squash category. The brand has seen many downs from being a market leader to some struggles but has always come back as a winner.

dettol brand success

Marketing Strategies of India’s Loved Hygiene Brand ‘Dettol’

Health is Wealth – Reckitt Benckiser India Ltd (RBIL) is a fully owned subsidiary of Reckitt Benckiser Plc, world’s No.1 Company in household cleaning, is the parent company which owns Dettol brand.

It all started in the year 1933 with the production of antiseptic liquid but today, this brand manufactures a variety of products like soaps, liquid hand wash, body wash, shaving cream and plaster creams.

This brand is a house hold name when it comes to hygiene and safety. Its positioning has not changed, and it claims to be a 100% germ fighter product.

success story of bru

Marketing Strategies of Bru Coffee

Start your Day with a Cuppa of Bru –India’s Most Loved Coffee.
___________

Brand: Bru Coffee
Parent Company: Hindustan Unilever

Hindustan Unilever launched its coffee powder under the name Brooke Bond Green Label in the year 1962. Bru Coffee is a power brand owned by Hindustan Unilever and is in direct competition with Nestle’s Nescafe.

#CoffeeFact- It is the largest coffee brand in India and occupies 46.9% of the market share because of its exotic flavors and rich aromas.

Bru is a leading coffee brand in India and is known for its traditional and international taste of flavors. Its coffee is extremely premium, strong and always delivers the best coffee to its consumers. Bru coffee is in powder form and that is one of its biggest USP.

success story of joyalukkas

Marketing Strategies of Joyalukkas-The Golden Touch

Based in Thissur, Kerala, Joyalukkas is one of India’s leading jewelry brand which is more very common in the southern region of India and is now gaining popularity elsewhere and globally.  

This premium and trusted jewelry brand is named after the founder and chairman of the group Joyalukka. It has more than 140 jewelry stores all over the world and employees approximately 10,000 people.

The group is also involved in Forex, construction, luxury air charter and helicopter services under the name Joy Jets.They also launched a radio channel in the year 2007 called Radiojoyalukkas.com (internet radio services in Malayalam language) and malls under the name of Malls of Joy.

 

» The History of this Jewelry Giant:

success story of titan brand

Marketing Strategies of Titan brand

Titan brand- The Most Loved Watch Brand

Who would have thought that a joint venture between the TATA Group and The Tamil Nadu Industrial Development Corporation (TIDCO) will be so successful that it will become a household name in the organized watch retail world. Today, Titan Company is Tata Group’s largest consumer company.

TITAN is what this joint venture was named in the year 1984 and is the largest watch brand in India since then. Titan Company Limited (earlier called as Titan Industries Limited) today has Watches, Jewelry, Precision Engineering, Eyewear, Bags, Wallets, Perfumes and Belts under its name.

The company launched Fastrack, a fashion accessories brand in the year 1998 as a sub brand of Titan. In the year 2005, this brand became a stand-alone and now targets the youth and urban India. After observing a growing fashion and e-commerce market in India, Fastrack began opening retail stores throughout the country. The first store was opened in Pune in 2009. Fastrack later opened another 158 stores in 79 major cities of India.

Tanishq is the popular and loved jewelry brand owned by this company and SKINN is the famous perfume brand which was launched in the year 2013 by them.