We live in interesting times. This is because on one side we startups around the world growing faster than ever, which is certainly good for society, but then there is also a massive competition in the industry which makes it difficult for the budding entrepreneurs to rise and shine.
You are a passionate entrepreneur who just wants to change the world with your innovative products and services. But you don’t know how you can survive the competition.
The truth is that you can do more than survive- you can establish a game-changing company. However, that’s only possible with a powerful brand identity.
What is a brand identity? How do you create one?
Brand identity is how your brand is perceived by the public. It’s comprised of a variety of things viz. logo, graphics, color palette, brand voice, etc. Even the interactions that your brand has with the customers define the brand identity. Thus, it’s important that you learn how to create a positive brand identity that support’s the organization’s growth and revenue.