Butter is a product made from the solid components of milk. Although most often it is made from cow’s milk, butter can be made out of milk from sheep, goats, buffalo, or other mammals. Butter is basically a water-in-oil emulsion resulting from an inversion of the cream, where the milk proteins are the emulsifiers. The main point is butter remains a firm solid when refrigerated, but softens to a spreadable consistency at room temperature, and melts to a thin liquid consistency at 32 to 35 °C (90 to 95 °F).
A good slogan grabs the essence of your brand’s promised consumer benefit in a single short phrase. A good slogan purposely conjures up positive imagery about your business or your product. A good slogan has the element of immediacy. It allows your audience to “stop-and-think” after exposure as a necessary first step toward remembering your slogan promise. Good slogans have memorable and durability. When your slogan’s main promise is to occupy prime real estate in the consumer’s subconscious, it aids in recall and activates preference for your brand when you want it — when consumers are specifically ready to buy.