har rang khoobsurat campaign

‘Har Rang Khoobsurat’ Campaign By Shalimar Paints

The most recent release to the rundown of brands bouncing onto the cause bandwagon is that of the modern and enriching painting arrangements brand – Shalimar Paints. Highlighting a model with Vitiligo, a Muslim young lady playing Holi and the vivid LGBT banner in its most recent crusade – ‘Har Rang Khoobsurat’ – the brand plans to bring issues to light about these issues. The creatives for the battle have been conceptualized by tiqui-taka, an advertising agency from Mumbai. 

media brand awards winner

List of Media Brand Awards Winners 2019

media brand awards winner

The results of the Media Brand Awards were announced at a fun-filled evening at the Holiday Inn (Aerocity), New Delhi. The idea behind this entire effort was to celebrate the exceptional work by media brands across Print, TV News, TV Entertainment, Radio, Online Publisher, and OTT.

jagran film festival 2019

Jagran Film Festival kicks off in Delhi…

jagran film festival 2019

Jagran Film Festival (JFF) is an annually-held film festival by the Jagran Prakashan Group towards making a culture of film gratefulness and a fair and earnest endeavor make a stage that associates extraordinary substance with spectators the nation over. 

A year ago, with more than 18 towns, 400+ screenings, 18 film workshops, the celebration legitimately contacted over a crowd of people of more than 55,000 individuals, and the media inclusion of Jagran puts the compass of JFF well past 50 mn individuals crosswise over India. 

patanjali currant market scene

Patanjali’s and the Indian Market scene

patanjali currant market scene

Names on Patanjali’s two sharbat items, reserved to be sold inside India, were observed to have “extra therapeutic and dietary market claims” when contrasted with the ones on jugs put in a safe spot for fare to America, as indicated by the US wellbeing controller. 

The United States and Food and Drug Administration (USFDA) said in its report that the “firm has separate creation and bundling zones for traded and household items”. 

brand hrithik's latest screen adoption

Brand Hrithik and his latest on the Screen

A Hrithik Roshan film, normally observed at a gap of a year or two, presents itself with a feeling of expectation for the fans and critics alike. What’s more, presently the ideal opportunity for ‘Super 30’ has come. The motion picture will hit the cinema roughly today two years after his last film Kaabil (2017). brand hrithik's latest screen adoption

The less utilization of perceivability — in respect to, for example, the three Khans — consolidated with the extremely open partition from his significant other or his spat with Kangana Ranaut may introduce an assessment that the Hrithik enchantment is on the melt away. The ‘Greek God’ fanatics of Bollywood may concede — and the brands that are cooperated with the star will definitely toss that recognition in the bin.

sonic branding trending

The Trendsetter of Sonic Branding – BrandMusiq

In the event that the entire world were visually impaired how might your image be perceived? The slogan on Brandmusiq’s site aggregates up the substance of sonic branding. 

The sonic branding company’s Co-Founder Rajeev Raja further explains, “Humans created the first sounds mimicking nature, to create the seven musical notes through the human voice or to create the very first flute instrument, inspired by the chirping of the birds or sounds of thunder, that being the primal instinct of mankind.”

spiderman far from home billboard

The Unique Digital Billboard of Spider Man – Far from Home


spiderman far from home billboardSony Pictures, in relationship with Dentsu Webchutney, has propelled a continuous automatically moved computerized out of home campaign for its eagerly awaited most recent movie Spider-Man: Far from home. 

Customary OOH publicizing, which is either static or pre-set to rotationally keep running on computerized screens, has now turned into a vulnerable side for continuous bystanders because of its excess informing for quite a long time. Sony Pictures alongside Dentsu Webchutney utilized its automatic mastery to serve dynamic creatives continuous on open air announcements, which were activated by climate occasions, to make it logically significant to the watchers. 

cocacola smart water campaigns

The Coke Smartwater Initiative

When dining at a fancy restaurant, with good food comes a premium bottle of water, which, more often than not, is almost twice the cost of regular ‘packaged drinking water’. Usually visible at five-star hotels, fine-dine restaurants, airports, metro cities, and some tourist destinations, premium packaged drinking water claims its ‘premiumness’ title through its manufacturing process.

go cheese new Campaign

Parag Milk Foods launches a campaign for GO Cheese

Satiating the cheese cravings of millions of people, Parag Milk Foods one of India’s leading private dairy company today announced the launch of a new GO Cheese campaign #HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

The new campaign is an effort to educate consumers on Go Cheese being the key ingredient in most loved dishes like pizza, fries and street sandwiches, which is being consumed almost every day out of home at various QSRs & hotel chains. The campaign resonates with the business objective of the brand which is to increase its reach from QSR restaurant to the homes, as everyone has tried Go cheese somewhere outside. It connects with consumers by highlighting how Go Cheese makes all their favourite meals tastier by being present in them in different ways and styles like grated, sliced, dip/sauces.

mahindra nurture your Curiosity Campaign

Mahindra Launched #NurtureYourCuriosity Campaign


mahindra nurture your Curiosity CampaignMahindra aims to incite curiosity amongst the youth with their latest campaign

Mahindra Group, the famous Indian Automobile brand propelled its most recent campaign #NurtureYourCuriosity on 3rd July. The reason of the campaign is to create interest in the brains of the viewers through the ad film. It urges watchers to be imaginative by incorporating the campaign with a curiosity test that keeps the customers connected with while making them push the campaign via web-based networking media.

Vivek Nayer, Chief Marketing Officer, Group Corporate Brand, Mahindra & Mahindra Ltd, says “The focus is primarily going to be on digital and social media as we want this to be a social mandate. We want people to engage in conversations. We want people to start discussing through the ad film ‘curiosity’ as a concept.”

The campaign (syndicated with a Harvard Business Review test) and microsite went live July 3 and will last for a period of six weeks. The prime target audience of the campaign are millennials who are very active on social media. The fundamental requirement for the world to be better according to Nayer is that people should ask the right questions.

Cocacola to buy cafe coffee day

Why is Coca Cola plans to buy CCD?

Cocacola to buy cafe coffee day

Slice to 1996, Coca Cola’s alluring CEO Roberto C Goizueta discussed Coke’s development points in expressions of the quantum of human fluid utilization. He stated, people require 64 ounces of fluid daily to live and the Coca Cola Company supplies less than two ounces around the world. Thus, the conceivable outcomes of development were unending. Plainly the world’s biggest drink organization is as yet anxious for development.

Read What Marketers has to say at Cannes 2019

Purpose. Technology. Inclusivity. Integrated Media and Creative. Short form creative. Marketers, Marketers, Marketers. These are the buzzwords that ruled conversations at the 66th Cannes Lions International Festival of Creativity that ended last week.

The festival saw a significantly larger turnout of marketers compared to earlier years, and their refrain was integrated services in one place – media, creative and digital all put together.   

Read what senior industry leaders had to say when we asked them to tell us about the trends they spotted this year…

The Painting that’s Gone Viral in the Ad World

This viral painting has 40 best Indian ads hidden. How many can you identify?

viral ad painting

The whole advertisement club in India has been swirling about a specific riddle throughout a previous couple of days. Talks and discussions about an inquisitive painting have been occurring both on the web and amongst groups. From a separation, the canvas resembles a buzzy town commercial center approaching its everyday humdrum.