If you’ve ever broken into a titter after watching a captioned forward from a friend on your social media feed, you have already become a part of the social media meme marketing movement.
Comprising mainly of videos that have the potential to tickle your funny bone and other ‘influencer content’ meme marketing on social media has become a common currency content on social media, observes a Forbes author.
And they need not always be funny. Brand memes or personalised memes are compelling pieces of content that have the potential to go viral across world wide web with a use of a clever caption. It thus has two main components –an image and an eye-grabbing caption. “They can be pictures someone posts that pick up interpretation and commentary as they travel the internet eventually becoming a running inside joke,” says the author of an article on wixblog.