Every colour conveys some meaning and nowadays colours are playing a vital role in business, the whole market is filled with vibrant colours. Talking about yellow colour it depicts warmth, positivity, energy just like the sun, now we all can understand why a smiley is yellow.
The colour yellow is used by many companies as their marketing strategy. Yellow colour is taken as a sign of attention seeker and it has a powerful impact on the minds of people. Yellow colour or other colour can cause emotional reactions. The colour yellow grabs people’s attention and compels them to act. Yellow also makes you think about food because it is bright and vibrant and many of us can associate food with yellow colour.
Many companies use yellow colour in their logos to make it compelling and attracting marketing strategies.
List of Famous Yellow Logos of Popular Brands
Lays is a potato chips or wafers brand that is present in almost every part of the world although it has different names in different parts of the world, the only similarity everywhere is the colour yellow. The impactful branding and packaging design has made lays to attract more customers. The company has been doing innovative things from the beginning and it has also used television as a platform for advertising.
McDonald’s is an American fast-food company, it is the world’s largest restaurant chain by revenue serving over 69 million customers daily in over 100 countries. McDonald’s has been using the colour yellow since it’s birth The marketing strategy for McDonald’s has always been very innovative and McDonald’s has always focused on marketing towards children and families.
Subway is a restaurant franchise that sells sandwiches and salads. It is one of the fastest-growing franchises in the world. The logo of the subway is one of the most attracting logos in the industry, they have kept it simple and they have included yellow colour in their logo since the beginning. The brand believes that yellow is a sign of flavor and it conveys positivity.
Burger King is another giant burger joint that specializes in varieties of burger The Burger King logo shows and attracting an image of a fast-food restaurant, which is ideal for the fast-food culture amongst all the age group. The bright colours used in the logo are vibrant enough to draw the attention of the customers. Colour of the Burger King Logo: The three colours utilized in the Burger King logo are red, yellow and blue.
Nikon is a japan based eighth-largest chip equipment company. The company specialises in optics and imaging products. The company has an attractive logo major colour of which is yellow as they believe that it is a sign of passion, knowledge, and skill.
Smokin joes are pizza joint headquartered in Mumbai India was founded in the year 1993. In the last decade, this pizza joint has grown immensely and has its presence in more than 70 locations. It has impactfully marketed its brand and the use of colour yellow has always been attracting more attention.
Social media these days is becoming the best medium to connect and communicate, snapchat is one of the social media apps which empower people to express their views, live in the moment, learn about the world, and have fun together. The logo of snapchat consists of yellow colour in a large amount and the same makes it fascinating and attractive.
It is one of the largest logistic companies in the world, it has always positioned itself as a global footprint company.
National Geographic is a pay channel that is a joint venture of Walt Disney and national geographic society. The channel has never failed to surprise us with factual content.
It is American entertainment incorporation that is famous for its motion pictures as WB. It is a shield floating in the clouds is that you see at the beginning of the movie.
It is an American automobile that is a division of American manufacturer general motors. Chevrolet branded vehicles are sold in any market.
The Italian manufacturer of the world’s best luxury sports car uses the colour yellow in their logo. The black horse on a yellow background is a symbol of the count Francesco Barreca an ace from the Italian air force during the World War.
The idea of being India’s leading telecom service provider is a subsidiary of the Aditya Birla group. It is based on its headquartered in Mumbai. The idea is one of the top five players in the sector and it merging with Vodafone will make it more giant.
One of the major cement manufacturing companies in the country with more than 8.6 percent of the market share. Ambuja is India’s leading cement company. It was earlier known as Gujarat cement.
Ultratech as a brand embodies strength, reliability, and innovation. It is a leading cement producer globally. Ultratech has a strong presence in international markets like Bangladesh, UAE, Sri Lanka, and Bahrain.
Shell is the third-largest company in the world in the oil and gas industry. It is headquartered in the Netherlands. Royal dutch shell is commonly known as a shell.
Asian paint is a multinational company headquartered in Mumbai. It is engaged in manufacturing, selling and distribution of paints, coatings, products relating to home décor and bath fittings.
Maggie is an instant noodle that gained popularity for its tagline two minutes noodle. It all originated in Switzerland in the late 19th century and later it was acquired by the nestle company. Maggie is an international brand. Now the case is that noodles are renamed as Maggie.
Royal Enfield is a motorbike company that sells the most loved bike in India. As the name suggests having an Enfield is a symbol of royalty. Every Indian man wants to ride a Royal Enfield. Royal Enfield bikes were first launched in 1901and it was the part of world war.
JC bam fords excavators ltd universally known as JCB is a British multinational company with its headquartered in Staffordshire. It is equipment used for construction, agriculture, waste, and handling demolition.
JK industries are a limited company that is in an automotive tYre, tubes, and flaps manufacturing company based in Delhi. It is one of the well-known Indian tyre brands globally.
Flipkart is a leading online shopping platform in India, offering one of the best prices and best products with hassle-free shopping. It is a rapidly growing e-commercee company established in Bengaluru, India.
Wal-Mart media group:
Wal mart media group works with the brand to influence real shoppers at scale across the entire purchase.
Bewakoof is an online shopping store for both male and female, it sells some of the trendiest clothes with coolest quotes over it. Bewakoof has gained a large customer base in very little time with its creative ideas and attractive colour game.
The life insurance corporation is a state-owned insurance group and investment company. It was founded in the year 1956. It is India’s oldest insurance company. And the company’s logo has a yellow colour as the main one.
A Delhi based private university gained massive popularity in the last decade, it is one of India’s best universities that offers multiple undergraduate, postgraduate and diploma courses. It has students from all over the world and it matches almost all international standards.
Twentieth-century fox Film Corporation is an American film studio that is a subsidiary of the Walt Disney studios. The story of it began in a tiny theatre In new york in 1904.
Smith and jones:
The mission of this company is to spread good taste through global foods. It is a brand that bridges international cuisines with local flavours, it is a brand that offers global food and food ingredients with local appeal.
Renault is a French multinational automobile manufacturer established in 1899.it is a 120 years old company and its products range of cars and vans.
Doritos is an American brand of flavoured tortilla chips produced since 1964 by Frito lay, a wholly-owned subsidiary of PepsiCo. Doritos has intense flavours and a full-on crunch.
Ikea is a European multinational group that sells home furniture and home accessories at a well-designed and affordable price. It also sells ready to assemble furniture and kitchen appliances. It is the world’s largest retailer of furniture.
Best buy is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. It is the largest consumer electronics retailer in the United States.
A PVR cinema is a film entertainment public ltd company in India. The company began as a joint venture. It has a strong presence with over 800 screens in 170 locations across 69 Indian cities.
Sonic is an Indian children’s play television channel operated by Viacom 18 as a part of the brand. The channel is more popular among children and keeping the target customer in mind the logo of the channel is also very attractive and vibrant and the main colour is yellow.
Jabong is India’s best fashion and lifestyle online shopping site for men, women, and kids. It is an e-commerce portal that brings the trendiest fashion at your doorstep. It was founded in the year 2012 and it is headquartered in Gurugram.
Faasos is an online food delivery site which sells mouth-watering food, it home delivers your food and makes your experience exciting. the company is known for its healthy and hygienic food. It changes its menu according to season, area and demand that is one of the reasons it is excelling in the market.
Rapido is a bike app focused on making your daily intracity commute affordable, faster and safer. It is a platform where people can book a bike through a mobile app. These kinds of startups are making the lives easier and such businesses are making high profits.
The companies around the world have tossed their logo in different colour and have used colour to attract more customers. Colours are essential for logo designing and bright colour is always preferred for designing. Many big and major companies are using yellow colour in their logo as they find it attractive and impacting.