Marketing Marketing Strategies Virat Kohli as a Successful Brand

Virat Kohli as a Successful Brand

With his grit, determination and will power, Kohli today is a role model for youngsters. He is one of the top batsmen in India and is regarded as the best limited over batsman in the world. He is also been compared to Sachin Tendulkar and is known as his successor in the cricket field. He has been called “legendary” and the “new king of Indian cricket”.

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Marketing Marketing Strategies Virat Kohli as a Successful Brand

Virat Kohli as a Successful Brand

With his grit, determination and will power, Kohli today is a role model for youngsters. He is one of the top batsmen in India and is regarded as the best limited over batsman in the world. He is also been compared to Sachin Tendulkar and is known as his successor in the cricket field. He has been called “legendary” and the “new king of Indian cricket”.

Virat Kohli is among the most popular sports icons in India. He is a star cricketer and an exceptional batsman who gives nightmares to bowlers around the world. He is currently the captain of the Indian cricket team and has led the team to many wins.

He is a right-handed, top-order batsman and thought to be the best batsman in the world currently. In addition to playing for the national cricket team, he also plays in the Indian Premier League for Royal Challengers Bangalore. 

Personal Life

Virat Kohli was born in New Delhi, on 5th November 1988.  His father, Prem Kohli was a lawyer and mother, Saroj Kohli, is a housewife. He has a brother, Vikas, and a sister, Bhavna. His father saw his passion for cricket at a very young age and enrolled him in a professional cricket academy.

His father died in 2006 and the family had to struggle a lot. He met the famous Indian film actress Anushka Sharma during a commercial photo shoot and they started dating. They got married on 11th December 2017 in Florence, Italy. 

Daily Routine

Virat Kohli is known as a fitness freak and spends at least 1.5 hours in the gym every day. If he is not playing, this time increase to 4 hours. He prefers home cooked food and avoids junk food. Dinner is the lightest meal of the day for him. 

Habits

Virat Kohli is known for his short temper and straightforwardness. He is a non-smoker and teetotaller. He is a fitness fanatic and takes his workout sessions very seriously. 

Skills

He is a fearless batsman and a great leader. He is known to motivate team players and lead by example. He is a talented cricketer and hailed as the best batsman on the current times. 

Social Media Presence

Virat Kohli has a massive social media presence and has over 19 million followers on Instagram, more than 37 million followers on Facebook, and more than 24 million followers on Twitter. 

Career Graph

Virat Kohli started playing in the Ranji Trophy matches as the captain of Delhi. He was team India’s captain in the under-19 World Cup 2008 and led the team to victory. He was also instrumental in the team’s performance at the Emerging Players Tournament in 2009. He started playing in the Indian Premier League (IPL) from 2008. 

Hid debut in ODI was against Sri Lanka in the Idea Cup tournament in 2008. He also played in the ICC Champions Trophy series in 2009. In 2010, he was made the vice-captain for India in the tri-nation tournament against Zimbabwe and Sri Lanka. He played his first World Cup match in 2011 and became the first Indian to score a century in his World Cup debut. This was just the beginning of many more centuries and runs that came off his bat. He was made the vice-captain of the national cricket team in 2012, and the captain in 2014. 

Achievements

Virat Kohli became the first cricketer in the world to be awarded the three ICC awards for all formats of the game- Cricketer of the Year, ODI Cricketer of the Year, and Test Cricketer of the Year. He also holds the Indian record for hitting the fastest century (in just 52 balls) in one-day international matches.

In addition, he is the fastest Indian batsman to score 1000, 5000, 6000, 7000, 8000, 9000, and 10000 runs in one-day international matches. He also holds the record for being the fastest Indian batsman to score 10, 15, 20 and 25 centuries in one-day international matches, and for being the fastest batsman in the world to score 30 and 35 centuries, and 15,000 runs. He is the only batsman with an average of more than 50 runs. He is also the only Indian cricketer to score three successive centuries in one-day international matches.

He scored the maximum ODI runs in 2010, 2012, 2013, 2014 and 2016 as an Indian cricketer, and the maximum runs in the world in 2012. His test scores in 2012, 2015, and 2016 were the maximum by an Indian cricketer. He scored the maximum runs in ODI and test format in 2018 worldwide. 

As the captain of the Indian cricket team, he is credited with the maximum number of consecutive wins in test series (9) along with Ricky Ponting of Australia. He was the first Indian captain to hit two or more double centuries abroad, and to score 1000, 2000, and 3000 runs in ODI matches. He is also the first Indian captain to score a century in every test match of a three-match series.

He has been awarded the Sir Garfield Sobers Trophy as ICC Cricketer of the Year in 2017 and 2018, the ICC ODI player of the Year in 2012, 2017, and 2018, ICC Test Player of the Year in 2018, Captain of the ICC Test Team of the Year in 2017 and 2018, and of ICC ODI Team of the Year in 2016, 2017, and 2018.

He has received the Padma Shri in 2017, Arjuna Award in 2013, and Rajiv Gandhi Khel Ratna Award in 2018 by the Government of India. In addition, he has received the Wisden Leading Cricketer of the Year Award in 2016 and 2017, the CEAT International Cricketer of the Year in 2011-12 and 2013-14. He was the recipient of the Barmy Army award for the International Player of the Year in 2017 and 2018. 

 

Campaign and Marketing

Virat Kohli heads the Virat Kohli Foundation that works for underprivileged children and organizes events to raise funds for charity. The foundation works with some NGOs. He is the co-owner of the Indian Super League club FC Goa, of Bengaluru Yodhas in Pro Wrestling League, and of the International Premier Tennis League franchise of UAE Royals. He also launched a fashion brand Wrogn that focuses on men’s casual clothes. In addition, he also invested a huge sum in a chain of fitness centres and gyms, named chisel. 

Virat Kohli endorsed more over 17 brands, he becomes a brand himself which is called ‘Brand Kohli’. He always tried to endorse those brands he honestly believes in. Virat Kohli is among the most recognized faces in the world and is the brand ambassador of many products like Boost, Manyavar, Gillette, Tissot, Vicks, Uber, Puma, Mattel, Shyam Steel, MuvaAcoustics, MRF Tyers and Toyota Motors. Today, he is one of India’s most valued commercial faces, next only to the actor Shahrukh Khan.

With his grit, determination and will power, Kohli today is a role model for youngsters. He is one of the top batsmen in India and is regarded as the best limited over batsman in the world. He is also been compared to Sachin Tendulkar and is known as his successor in the cricket field. He has been called “legendary” and the “new king of Indian cricket”.

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