History & Marketing Strategies of Big Bazaar Brand

Company Name– Big Bazaar
Founder– Kishore Biyani

Big Bazaar is a retail store that operates by a chain of discount department stores, hypermarkets and grocery stores. Kishore Biyani is the founder of this chain as well as the chief executive officer (CEO) of Future Group (parent company of Big Bazaar), which is known for having significant prominence in Indian fashion and retail sectors.

Big Bazaar is the first retail chain of India and is the most successful and largest retail chain until now. It is a parent chain of Fashion at Big Bazaar, e-zone and Food Bazaar, where at locations; it houses all under one roof. It is also a sister chain of retail outlets such as brand factory, Central, Home Town, etc.  

How it all started

It was found on 2001 and is the first hypermarket retail outlet in India. Initially the founder has decided to name the retail outlet ‘Bazaar’ like Indian mandi style. However, the size of the market was big than the average markets or mandis, so they thought to give it a name ‘Big Bazaar’ which began the chapter of retailing in India.

It was started with fashion format that includes apparel, accessories and general products. However, it has everything now under its roof.



It firstly launches in three places; Bangalore, Kolkata and Hyderabad within 22 days. In 2003, it launches the store in Nagpur and welcomes 10 million customers at new store. In 2002, it has launched ICICI bank card. In 2005, it launches a unique shopping program so that people can exchange their household junk at Big Bazaar. 

Big Bazaar’s marketing strategy and interesting reasons behind its grand success

  • In 2001, the first Big Bazaar has opened by PRIL. The aim of this bazaar was to offer the best monetary value preposition to clients. 
  • The shops less focused on brand but more on unbranded merchandises of the same quality to give best possible trades to the customers.
  • In 2001, the fist food bazaar was set up in Mumbai. It paid more concern on nutrients and food market merchandises.
  • In 2004, it became the number1 retail merchant in India.
  • This bazaar has positioned itself as ‘value for money preposition for Indian household’. They want to give maximal advantage to their clients by fulfilling all their demands within budget.
  • Now, Big Bazaar has wide range of products with service that reflects the hope of millions of Indians.  
  • It has 300 stores over 100 cities across the country and planning to launch 100 stores in the upcoming months.
  • On 2004, it gets the ‘Retailer of the year award’ for the achievements like; launching 3 stores at a time and welcomes more than 10 million customers in 3 years.
  • In 2013, “Big Bazaar Direct” has successfully introduced by Future Group. The concept of this franchise is to sell the Big Bazaar products through the catalogues providing on ‘tablet’.
  • It won the CNBC Awaaz Consumer Award for third consecutive year. 
  • Big Bazaar has directed a new business model, where franchisees can sell big bazaar’s product to their customers over the internet.
  • They create the innovative deals with branded merchandise to offer exclusive services and products in tier I and tier II towns 
  • Due to the leadership and vision of Mr. Biyani, the Big Bazaar has received every prestigious customer awards for internationally and nationally, for its unique deals and proposition to the customer.
  • The strategy of Big Bazaar always pays attention to achieve the customer’s faith. Instead of growth in number of stores, they give more importance to customer’s belief and trust. 
  • The Indian citizens have always helped them to reach the feat in a very short time.
  • Now, India is creating history in the world-organized retail department.
  • The new store in Bistupur have spread over 32,989 sq ft and proven itself the ideal shopping destination for customers by providing them wide range of new designs of products.
  • The Big Bazaar in India has the ‘first mover advantage’ that includes many alterations in purchasing behaviour of people as it provides all in one roof at low rates.     


Big Bazaar Campaign

  • The first punch line was, ‘Isse Se Sasta Aur Achha Kahin Nahi’. It has already created before the final logo of Big Bazaar was designed. 
  • In 2005, The Company rewrote the chapter of retail then it introduced the new campaign ‘Sabse Sasta Din’ and within a day, more than half population of India gathered to shopping at their favourite shopping destination-Big Bazaar. 
  • In 2007, they initiated the “Power of One” campaign to help the fund of “Save the Children in India.”

  • Again in 2008, they launch a new section and given it a tagline-‘New look with a fresh new section, Fashion@ Big Bazaar’ where the actress Asin and cricketer Mahendra Singh Dhoni were chosen as the brand ambassadors of Big Bazaar.
  • The new faces of Fashion@ Big Bazaar are Katrina Kaif and Varun Dhawan as its brand ambassador.
  • In 2010, Vidya Balan has chosen as the brand ambassador of Big Bazaar in price challenge exercise and achieved 6thrank among the top 50 service brands in India.
  • In 2011,“Naye India Ka Bazaar” logo has come up and got connected with Hindustan Unilever.

  • It made a partnership with Disney in 2012, and launch “Kidz Cookies”, only for kids across India.
  • The ‘Maha Bachat’ was introduced five years back and it is still running very successfully.
  • The ‘Sabse saste 3 din’ was the scheme where consumer can get best merchandises at the best monetary values. This tagline indicates the cheapest 3 years of Big Bazaar.


The Big Bazaar is well known for having significant promises and fashion sectors in Indian retail. It is also the parent chain of e-zone, food bazaar and fashion at Big Bazaar. It is one of the largest and oldest hypermarkets chains of India. Now it has more than 250 stores over 120 cities across India. 

The major aim of Big Bazaar was to promote the selling of large bazaar, foe establishment of the company and promote its place in retailing industry. They perceive selling scheme that influence client or customer to buy products in a very less price. They want to fulfil every Indian needs and it has succeeded to maintain the uniqueness of marketing schemes as well as in pulling clients.  

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