As ISRO’s much anticipated second mission to the moon Chandrayaan-2 took off yesterday, brands across categories have since been spotted donning their creative hats to mark the accomplishment.
In most cases, the brands have uploaded creatives in their social media handles congratulating ISRO. Zomato on the other hand goes on to replace the rider-on-bike motif in its app with that of a rocket.
Here’s how brands have seized the moment to churn out creatives around the development…
#Amul Topical: #ISRO successfully launches #Chandrayaan2! pic.twitter.com/Qsm6YNhOhu
— Amul.coop (@Amul_Coop) July 23, 2019
Congratulations @ISRO for the successful launch of the #Chandrayaan2 mission. #FlyHigher pic.twitter.com/sYYCxjzTWw
— Vistara (@airvistara) July 22, 2019
Hey #ISRO, we love you to the Moon and back! 😉😉#Chandrayaan2 #Chandrayaan2theMoon pic.twitter.com/SX3n9wOr1D
— The Viral Fever (@TheViralFever) July 22, 2019
Fly higher with Manforce Condoms.#Chandrayaan2 #IndiaMoonMission #MoonMission pic.twitter.com/HP9E87nzh6
— Manforce Condoms (@ManforceIndia) July 22, 2019
Propelling a billion dreams to the moon! Bisleri wishes #Chandrayaan2 a bon voyage. #ISRO pic.twitter.com/QY81UtRpef
— Bisleri (@BisleriZone) July 22, 2019
Thanks, #ISRO, for showing us that planning can even take you to the moon and get #LIfeGoalsDone.#Chandrayaan2theMoon #Chandrayaan2 #ISRO #GSLVMkIII #IndiaMoonMission pic.twitter.com/lcathIzT08
— Bajaj Allianz Life (@BajajAllianzLIC) July 22, 2019
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Not just us, the entire nation is elated right now. Congratulations to all the brilliant minds who worked relentlessly to achieve this outstanding feat. More power to you! 🌍🚀🌕🇮🇳 . . . . #IndiaOnTheMoon #ISRO #chandrayaan2 #proudmoment #activmode #Indiaonactivemode #ProtectedByGoodknight
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That was a finger lickin’ lift off! #Chandrayaan2 #ISRO #IndiaMoonMission
In the air…and out of the 🌎🚀🇮🇳👏#Chandrayaan2 pic.twitter.com/nK81i5fSsP
— Mumbai Indians (@mipaltan) July 22, 2019
Most of the brands took part in the wave and the social media was buzzed on the Internet surface. The good creativity in moment marketing lies in the incorporation of the brand or the product with the topical through insightful communication.
Bajaj Allianz infuses its planning and LifeGoals proposition inspiringly to the Chandrayaan 2 project. While Ola was a bit out of line mostly in their post copy, the ‘drop location’ concept ringed their product into the audience’s ears.
Vistara is another great example that could manage to seamlessly bring their emotional positioning into the picture without having lost the motivation common to both the ventures. The Viral Fever made a crackling and yet another entertaining piece of communication.
Though, we as audience do not expect to see a media company like TVF on the day of Chandrayaan 2’s launch, their creativity makes us flow in the Film-related copy that reminds us of the idea of a movie around this space mission.
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