The Himalaya Drug Company, commonly known as Himalaya’s, has recently taken onboard Indian Cricket team captain, Virat Kohli and Rishabh Pant, who was titled as the “ICC Emerging Player of the Year 2018”, as the new brand ambassadors to promote Himalaya Men Face Care.
The commercial released was unique and altogether a juxtaposition of Cricket Stars and Rap culture that is prevalent in our country in today’s times. The brand proposition through this campaign has been “Looking good and Loving it”. The new-formed venture with real-life heroes (and hence sports as another area) is coming back from the past few years, and that is aligned with Himalaya’s dedication to becoming a personal wellness companion for every consumer.
“With male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolize the brand’s promise to make every young man look good and feel confident,” said Mr. Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company.
On the other hand, the cricketing star Virat Kohli, Indian Cricket Team Captain, said, “I am very excited to be a part of Team Himalaya and be the ambassador for their Men’s Face Wash range.
Himalaya is a trusted brand and one of my favourite brands too! I have been a patron of Himalaya products for a long time now. I look forward to a long association with Himalaya MEN!” Rishabh Pant, Cricketer, Indian Cricket Team, said, “I am very happy to be associated with Himalaya.
Himalaya has helped people lead happier and healthier lives for over 88 years, and I am proud to be the brand ambassador for the Men’s Grooming range of Himalaya. Youngsters like me are always looking for good products to fulfil our grooming needs, and Himalaya MEN provides the perfect solution for this. Looking forward to a fruitful association with Himalaya MEN!”
The combined personas of the two new faces of the brand will help it to connect well with the millennial population, the youth of today. Himalaya’s product offerings have always been unmatched and therefore with the two cricketing stars endorsing the brand, things seem to take an even better turn.
It is expected that the audience base of the brand might increase after this association.
The new Himalaya MEN’s grooming series comes with comprehensive herbal varieties of pimple care, oil clear, and active sport face washes, a range of hair styling gels, and a specifically-targeted face and beard wash.