India’s preeminent menswear brand, Indian Terrain has recently signed the famous cricketer Mahendra Singh Dhoni as its brand ambassador. Presenting the cricketer’s role as an exciting new face of the brand, the brand is reiterating its relentless passion for perfection and the drive for excellence, a characteristic common to the brand and the ace cricketer. The brand believes that Mahendra Singh Dhoni who is represented as the ‘Spirit of Man’ energy truly personifies all the characteristics that the brand is standing for. The true spirit of the aspirational Indian Man will help position the brand Indian Terrain synonymous to it. Dhoni has also amplified the touch of elegance that the brand has had all the way. This is bound to bring about a certain kind of inspiration that the common Indian man looks for.
The notable cricketer who is the new brand promoter had a similar take on this and he expressed his delight to have become the ambassador of Indian Terrain. He says that it is a known-to-all fact that Madras and its people hold a unique spot in his life, for all the love and acceptance that the people have showered on him over the times and that to unite with a Madras-born make like Indian Terrain felt familiar and intriguing to him.
Indian Terrain is purposed towards the youthful millennial user who parallels between work and plays effortlessly in modern yet relaxed clothing. The prevailing brand ideology: “Makes You Feel Good” synergizes with MSD acknowledging the multiple occasions he has motivated his supporters on and off the court.
Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited said, “Indian Terrain finds the perfect brand ambassador in Mahendra Singh Dhoni. His universal appeal coupled with his cool personality and effervescent energy will help the brand in addressing the younger audience segments thereby building greater visibility. This association will help the brand in further strengthening its leadership position in the southern markets and aid rapid expansion in the north and east markets. With this new start, we are also looking to further refine our offerings under Terrain Jeans and build a unique collection for young Indians.”
Speaking on this association, Mihir Diwakar, Managing Director, Aarka Sports said, “As a sports and player management company, we are always looking out for synergistic associations for our players. There is a natural fitment between Mahendra Singh Dhoni and Indian Terrain and we are glad to have enabled this unique alliance that we are sure will be mutually beneficial.”
Indian Terrain Fashions Ltd. is a men-apparel brand that offers elegant and smart casual clothing. Its range of menswear includes shirts, trousers, T-shirts, shorts, knitwear, jackets, denims, socks and accessories.
Let’s wish them the best on the new alliance.
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