TAFE – Tractors and Farm Equipment Limited, the third biggest tractor producer in the realm and second best in India (by capacities), has declared a brand association with star Akshay Kumar for Massey Ferguson tractors. Over the previous 60 years, TAFE has been reshaping the agricultural landscape of India and across the world with a global footprint over 100 countries and a collective purchase of about 2.5 million tractors till now. Particularly in India, the across-the-globe Massey Ferguson brand is one of the most acknowledged brands that deliver its customers a high-end product and service alike. Applauded and talked for its top-notch and futuristic technology, globally-innovative styling and ergonomics, the Massey Ferguson series brings forth a robust performance and firm quality having more than 125 offering and their variants.
Akshay Kumar, the acclaimed actor of the Hindi Film Industry, has enticed himself to fans in the world with tremendous mass appeal notably in rural India, where he is regarded as the “King of Action” and the kind social reformer. His acting technique is a fine amalgam of sensitivity and heroic boldness. His roles vary from the strong hero to being the responsible social transformer.
The superstar brings him the perception of a responsible and bold identity that will give the brand a huge benefit. The new-formed association between India’s Massey Ferguson tractors and Akshay Kumar is attuned to the brand’s personality and character as well. Both of them are masters of their fields. One rules every region and each task with expertise, and the other depicts all his roles and characters with sheer confidence and method.
On the new association, the President& COO – Product Strategy and Corporate Relations of the company, T.R. Kesavan said: “Massey Ferguson tractors with its superior performance and modern engineering are an industry leader in agriculture, haulage, infrastructure and industrial applications. We believe a dynamic, powerful and accomplished brand ambassador like Akshay will help build a strong connect with our customers.”
On the other hand, Bollywood star Akshay Kumar said in the same regard that he is looking forward to his association with the legendary Massey Ferguson tractors from TAFE who are one of the pioneers in the agriculture business. The actor went on to say that driving a Massey Ferguson with a loaded trailer, he could truly understand what has made it the most loved tractor in India and that it was evident why it enjoys such tremendous loyalty and pride of ownership by our farmers.
TAFE’s alliance with Akshay Kumar towards Massey Ferguson tractors will bring power-packed high visibility campaigns comprising a series of television advertisements and digital publicity that will showcase India’s favourite Massey Ferguson tractors and the world-renowned actor Akshay Kumar, beginning their new journey hand-in-hand.