Burger King Marketing Strategies

burger king Creative ads

Company name: BURGER KING
Founder: Keith J. Kramer and Matthew Burns

Burger King (BK) is an American worldwide chain of cheeseburger drive-thru eateries. Headquartered in the unincorporated territory of Miami-Dade County, Florida, the organization was established in 1953 as Insta-Burger King, a Jacksonville, Florida– based eatery network. After Insta-Burger King kept running into money related challenges in 1954, its two Miami-based franchisees David Edgerton and James McLamore acquired the organization and renamed it “Burger King”.

As of December 31, 2018, Burger King revealed it had 17,796 outlets in 100 countries. Of these, about half are situated in the United States, and 99.7% are exclusive and operated, with its new proprietors moving to a for the most part diversified model in 2013.

burger king Creative ads

How it started:

Subsequent to visiting the McDonald siblings’ unique store area in San Bernardino, California, Keith J. Kramer and his wife’s uncle Matthew Burns bought the rights to two bits of gear called “Insta-machines”, opened their first eateries. Throughout the following 50 years, the organization would change hands multiple times, with its third arrangement of proprietors, an association of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it open in 2002. In late 2010, 3G Capital of Brazil obtained a greater part stake in the organization, in an arrangement esteemed at US$3.26 billion.

The new proprietors speedily started a rebuilding of the organization to turn around its fortunes. 3G, alongside accomplice Berkshire Hathaway, in the long run combined the organization with the Canadian-based donut chain Tim Hortons, under the sponsorship of another Canadian-based parent organization named Restaurant Brands International.


Launching in India

On 9th November 2014 Burger King started their Indian journey with a restaurant at South Citywalk Mall in South Delhi . They formed a joint venture with private equity fund Everstone Capital In 2013 to develop their presence in India. The deal included a long-term master franchise and development agreement for the Indian market including sub-franchise rights  At present they have almost 150 restaurants in India serving various burgers, beverages and sweets.

burger king Creative ads

Marketing Strategies

Place in the world market

Presently Burger King has an outlet everywhere in the worldwide market. It has its base in about seventy-nine nations with an expected 13000 outlets. 66% of these outlets are in US with 99% of them being worked and possessed secretly. Its worldwide areas incorporate Europe, Oceania and East-Asian nations like Japan, Singapore, Taiwan, South Korea and India. Burger King has partitioned all its worldwide tasks in to three distinct fragments. It has built up different backups and created unions that have demonstrated deliberately solid and productive. So as to keep up its extension designs the organization has been utilizing diversifying choices.


Burger King’s menu has extended from an essential offering of burgers, French fries, soft drinks, and milkshakes to a bigger and increasingly differing set of items. In 1957, the “Whopper” turned into the main significant expansion to the menu, and it has progressed toward becoming Burger King’s mark item since.

For India only :

Due to the largest population of Hindus, Burger King has replaced their regular pork and beef items with mutton and chicken. One can easily get TenderCrisp and TenderGrilled chicken sandwiches as well mutton whoppers in their restaurants. Keeping the Indian market in mind they have launched vegetarian products such as Masala Whooper, Paneer King, Crispy Veg Supreme etc.

burger king Creative ads

Menu Pricing:

Burger King utilizes aggressive valuing as the challenge is exceptionally high from any semblance of McDonalds. Burger King has been intently observing and assessing their estimating approach with the goal that the shoppers don’t feel loaded by the rates. Other than dissecting the sum, that a client is eager to pay, the expert likewise decides if their rivals are charging less or more than they are.

As the different clients have a place with various pay gatherings so does the cost of nourishment things shift from effectively available to high value run. The cost ought to be sufficiently high with the goal that questions are not raised about the nature of the items and low enough so the clients are eager to pay for it. Along these lines, a mix of aggressive estimating and mental evaluating is utilized by Burger King.

By paying rupees 39 one can get a crispy veg burger at BK. The pricing goes up by 10 rupees for egg and 20 rupees for chicken burgers. For shakes one has to pay 109 rupees.


Advertising for the product:

Since its establishment in 1954, Burger King has utilized fluctuated publicizing programs, both fruitful and ineffective. Amid the 1970s, yield incorporated its “Hold the pickles, hold the lettuce…” jingle, the motivation for its present mascot the Burger King, and a few surely understood and spoofed trademarks, for example, “Have it your way” and “It takes two hands to deal with a Whopper”. Burger King presented the principal assault promotion in the inexpensive food industry with a pre-high schooler Sarah Michelle Gellar in 1981.

BK was a pioneer in the publicizing practice known as the “item tie-in”, with a fruitful organization with George Lucas’ Lucasfilm, Ltd., to advance the 1977 film Star Wars in which BK sold a lot of glasses . This advancement was one of the first in the inexpensive food industry and set the example that proceeds to the present. BK’s initial accomplishment in the field was eclipsed by a 1982 arrangement among McDonald’s and the Walt Disney Company to advance Disney’s enlivened movies starting in the mid-1980s and going through the mid 1990s. In 1994, Disney changed from McDonald’s to Burger King, marking a 10-motion picture limited time contract which would incorporate such top 10 films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995).

In February 2019, the organization propelled a promoting effort called “Eat Like Andy”. The TV spot which debuted amid the Super Bowl LIII highlights recorded narrative film from “66 Scenes from America” by Jørgen Leth of the pop craftsman Andy Warhol (1928-1987) unwrapping and eating a Whopper. The recording was affirmed for use by the cheap food mammoth politeness of the Andy Warhol Foundation .

In the interim before the diversion the mass market burger affix made accessible to watchers who requested it ahead of time by means of DoorDash an “Andy Warhol Mystery Box” which with contains among different things a plastic jug of ketchup and a platinum wig so one.



Burger King, also known as BK regarded as world largest food servicing group after the McDonalds.  They have more than 14000 stores worldwide serving the hunger of millions. They faced hard situations and managed to stand still. The path to India was not so smooth, but they managed to keep up with the taste-buds of Indians.

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