Toothpaste is an essential product of dental hygiene that is used by rich and poor in India. They are easily available with many brands in the market. It is been estimated that average per capita consumption is 127 grams. This figure does not suggest that Indians lag behind in dental care. A report published by Sana Securities found that India’s oral hygiene industry stands for Rs. 54 billion. Around 60 percent is contributed by toothpaste. Moreover, around 55 percent of Indians consume toothpaste and approximately 15 percent brush teeth twice in a day.
The toothpaste can be divided into three categories:
-Herbal toothpaste- This toothpaste consists of herbal extracts.
-Fluoridated toothpaste- Toothpaste contains 1,000ppm fluoride per gram.
-Non- Fluoridated toothpaste- toothpaste does not contain fluoride.
List of Best toothpaste brands in India
1. Colgate
It is a well-known brand of toothpaste in India. It can be used by people of all age groups- old to kids. Colgate comes with a large range of toothpaste such as Max fresh, Total, Active salt, herbal, sensitive and Active Salt neem. All toothpaste ensure healthy gums, strong teeth and fresh breath. It protects teeth from bacteria. It has a market share of 55 percent.
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2. Sensodyne
The company started its operations in India back in 1961. It has launched a toothpaste brand by the name of Sensodyne. This product was meant for the person with sensitive teeth. It provides relief from pain, strong teeth and protects gums from various diseases.
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3. Pepsodent
It is the most trusted toothpaste brand that is manufactured by Hindustan Unilever ltd. It is the top- selling toothpaste that was launched in 1993. This toothpaste protects gums. There are many variants of toothpaste under the brand name of Pepsodent such as Centre Fresh, Expert Protection, clove & salt and Germicheck. The toothpaste is perfect for your specific problems such as sensitive teeth and bleeding gums. It also provides fresh breaths.
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4. Oral- B
Oral- B keeps your mouth happy and clean. Oral-B is the product of Proctor and Gamble. It is an international company with a major share in India. Oral-B Pro expert comprises Stannous Fluoride complex. It protects various problems in your mouth. It targets plaque, cavities, sensitivity, gum problems, bad breath, stains, enamel erosion and tartar. It also has a separate category for kids.
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5. Vicco Vajradanti
It is a herbal toothpaste and is the oldest toothpaste. This toothpaste is made from 18 Ayurvedic herbs that are tested over generations. All herbs are very beneficial and make your gums and teeth strong. It helps to resist the formation of plaque and is a one-stop solution for a toothache, strong and swollen bleeding gums.
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6. Dant Kanti
It is an herbal toothpaste that consists of traditional herbs for the prevention of teeth diseases. It makes your teeth healthy and strong. It also aids in bad breath, toothache and stops tooth bleeding.
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7. Himalaya dental cream
It is the best -selling herbal toothpaste in India. It is popularly known as Himalaya complete care toothpaste. This toothpaste makes your gums and teeth strong. It contains anti-oxidants with herbal ingredients. The key ingredients are Neem, Pomegranate, Bishop’s weed, Indian gum Arabic Tree’s, false black pepper, Triphala and five- leaved chaste tree. It protects teeth and gums from bleeding and germs. It also helps to remove toxins and maintaining healthy teeth.
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8. Amway glister toothpaste
Amway is an American company that manufactures a large variety of products in beauty, health, and home care. It produces Amway Glister for oral health care. The toothpaste comes in mint flavor that provides coolness and freshness to the breath. It also contains Sylodent that helps to clean teeth, fight cavities and remove plaque.
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9. Meswak
It is one of the oldest toothpaste brand produced by Dabur. Meswak is a very good herb for oral care. It is a potent, priceless, and wonder herb. Dabur adds this wonderful herb in its toothpaste. The toothpaste fights bacteria and germs and reduces plaque and tartar. It also prevents tooth decay, makes teeth strong and removes bad breath.
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10. Close Up
It is manufactured by Hindustan Unilever Ltd. It is a gel toothpaste that was launched in 1967. It provides long lasting freshness and keeps your teeth strong and white.
All these toothpastes that are discussed above are very popular brands. You can select any toothpaste for your strong white teeth. These toothpaste take care of many problems like cavity, sensitivity, bad breath and tooth decay.
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