Being Branded and connect with the Consumers is not an easy task. Carefully and steadily Marketing efforts makes iconic-like brands that have been created over the years. Different companies are doing different marketing ways to connect with Customers. Mascots are playing a vital role in the branding.It’s a new way of enjoying a new resurgence and offering a more competitive advantage.Yet hundreds of companies have blown away more than a billion dollars on print and television advertising during major events trying to build a brand image.
Going with a mascot, one thing is compulsory that is you should tie the mascot identity with the company’s missions and values.Too many companies make the mistake of going for a mascot instead of building a strong branding strategy. A New way of marketing, Consist Brand mascots can take the role of the ‘spokesperson’ with their own Facebook pages, and this personality may be more appealing than the brand’s page. here are interesting brand mascots which played a vital role to make brand popular. Customers are attached to this mascot emotionally. let’s Read it.
All-time Popular Mascots of Famous brands
The Walt Disney Company started out as tiny little company created by an enterprising man by the name of Walt Disney. In 1995, the Walt Disney Co. introduced its most well-known logo. Mickey Mouse turns 80 years old in 2018. Mickey’s ears are still one of the most famous cultural icons of the 20th and 21st centuries.
Vodafone is the world’s second-largest mobile phone company. Zoo Zoo is the popular Mascot in India. Its very Funny Character, and its became the most liked animated creature.The ZooZoo idea was conceived by Rajiv Rao. There are more than 200 pages on ZooZoos having over 250000 fans, Its shows its Popularity.
McDonald’s is an American fast food company.Ronald McDonald is the clown character used for mascot of Mc Donald. As part of Ronald’s makeover, his jumpsuit has been dropped in favor of yellow cargo pants, a vest, and a red-and-white striped rugby shirt. His classic clown shoes remain part of the official uniform. Kids love this Chacrater.
We have seen this mascot in many Pillsbury Commercial. Its earlier name was “Joseph Pillsbury. But later Changed to”Pillsbury Doughboy, is an advertising icon and mascot of the Pillsbury Company.The Pillsbury Doughboy was created by Rudy Perz from Leo Burnett.
parle-g Is the World’s highest selling Biscuit. Every Indian loves this Biscuit.The picture that on the Parle Biscuit. we’ve been seeing from several decades and which has become the face of Parle-G. Different People have Different Views on the Girl. Actually, She is an illustration made by an Everest creative.
Onida using two-decade-old Devil mascot and accompanying tagline ‘Neighbour’s Envy, Owner’s Pride’. The tagline that would join the gang of unforgettable one-liners.Horn sporting devil, a negative character became such a huge selling point that the product became number one in the premium segment.
A little girl in a frilly white dress twirls her way into a pack of detergent with a Catchy jingle is the Identity of Gujrat based Nirma Detergent.The Nirma girl remains one of the most enduring images from the television ads of the eighties.
Bibendum, is the mascot of Michelin Tyre Company, commonly referred to in English as the Michelin Man.Bibendum’s shape has changed over the years.Bibendum is one of the world’s most recognised trademarks, representing Michelin in over 150 countries.
Owned by S. C. Johnson & Son,Mr Muscle is a brand of hard-surface cleaners. This bold muscular man made its brand the best-seller on the market.Nowadays, this muscular cartoon guy is still highly recognizable and keeps its brand on one of the leading places in the industry.
Colonel Harland David Sanders is the Founder of fast food chicken restaurant chain Kentucky Fried Chicken.He is acting as the company’s brand ambassador and symbol. His name and image are still symbols of the company.
Tony the Tiger is the advertising cartoon mascot for Kellogg’s Frosted Flakes.Since his debut in 1952 the character has spanned several generations and become a breakfast cereal icon.Eugene Kolkey, an accomplished graphic artist and Art Director for Leo Burnett, sketched a character, its today became very Popular.
ICICI Prudential’s new tax saving campaign sees its mascot Chintamani in many Campaign of Its Products.ICICI Prudential’s ‘common man’ Chintamani who had endeared himself to the entire nation by promoting all Products.
7 Up is a brand of lemon-lime flavored, non-caffeinated soft drink.Fido Dido was licensed to PepsiCo in 1987.Fido Dido is a mascot for 7 Up that began life as a cartoon character created by Joanna Ferrone and Sue Rose.Fido Dido reappeared in the 2000s on cans and advertising for 7 Up worldwide.
This pink Bunny is the Mascot of the Duracell Battery Products.The Duracell Bunny is an anthropomorphic pink rabbit powered by batteries.Since making his silent TV debut in 1973 the Duracell Bunny has not had a voice.The Duracell Bunny no longer appears in North America due to trademark dispute between Energizer.
Pidilite’s waterproofing specialist brand Dr Fixit is the very Popular brand in India.Pidilite acquired two brands from their adhesive and sealant business, named as Mseal and Mr. Fixit. Due to the rebranding of brand, Company was decided to have a Doctor on the brand logo.
Kellogg’s is an American multinational food-manufacturing company and Chocos is the one of the best Cereal product of this COmpany. The mascot of Chocos in India is Coco, which was the mascot of Cocoa Krispie.
Fritolay, a subsidiary of PepsiCo . Cheetos brand of cheese-flavored, puffed cornmeal snacks.The Cheetos brand is commonly recognized by association with its second and current mascot, an anthropomorphic sly, smooth-voiced cartoon cheetah named Chester Cheetah.
Boomer is the famous bubble gum brand which used Boomer Man. Boomer Man is the Superhero for The Kids. Due to huge Popularity of this Mascot, This Chewing Gum became number one brands in the Chewing Gum Category.
In 1954, Gattu, a cartoon created by artist R.K Laxman for Asian Paints. its very Popular mascot during 19’s.Gattu seemed to have become almost a deity of the company’s fortunes. Due to this Mascot, Company achieved huge growth and became the popular Paint Company in India.
Parle Agro, a giant firm owned this brand.It was introduced in 2005.Appy Fizz is tried many time all new brand identity changing everything right from the brand ambassador to the packaging. The Character of Appy fizz also attract eye and also get popularity into the Young.
Android is a mobile operating system developed by Google.you have an Android phone, so the green robot should look familiar. But what is its name? Bugroid is the name of the mascot of Android.It was created on November 5, 2007 by a member of the Google Marketing Communications team named Irina Blok.
Amul is an Indian dairy cooperative from Gujarat.Amul butter girl celebrated 50 years when she first appeared in 1956.The Amul girl was created as a response to Amul’s rival brand Polson’s butter-girl. All branding and Creative making executed by Sylvester Da Cunha.
Ambuja Cement was founded in 1983 .Ambuja is an Indian major cement producing company.The Ambuja Giant, the company’s brand icon, is not just the symbol of the strength of their products but the Spirit of their Works.
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