Multinational Companies are spending huge money and doing research to make a brand. Before understanding the importance of a logo, it is necessary to know the significance of logo for business establishment. A logo should be what we are doing and we are. A Creative logo stands for the company as it is presented on various platforms for promoting business effectively.
Main Attractive part of Big Company’s reputation is the good branding.Branding is the use of various promotional tools and messages to convey an intended image to drive sales and Create the reputation in the Mind of Customer. Symbols are highly Important to the effective entrenchment of your brand. Along with logos, companies often use other visual depictions or characters to tell stories and build brands. Amul Girl,The Pillsbury Doughboy, Ronald McDonald, Ambuja Man and the Marlboro Man are among other iconic character symbols that have enhanced or are enhancing company brands.In fact, mascots seem to have been gaining popularity.
Why is Animal Mascot Important? Having a mascot as part of your branding may seem like just an aesthetic choice, but it’s actually more powerful than it looks. its more appealing and remember easily to the Customers.Having a mascot gives you greater flexibility in terms of brand application.A mascot will take you much further and make you more branded than just the logo.
Purpose of Animal Character in 37 Popular Brands Logos
1) Brand: Puma
Puma is recognized for its best performance, design-oriented athletic shoes and other sportswear. A new puma icon was created by Lutz Backes, a cartoonist from Nuremberg, who opted for stark minimalism in his rendering of the iconic feline. This is the emblem we still recognize today. This is the Most Popular Logo in the Sports wear Segment.
Read more: Full Form of 82 World’s Famous Brands
2) Brand: TVS Motor
TVS Motor Company is the third largest two-wheeler manufacturer in India.TVS was established by Mr TV Sundaram Iyengar. Horse in the Logo depicts Power, Speed, Strength and Freedom
3) Brand: Playboy
Playboy is an American men’s lifestyle and entertainment magazine.The Playboy logo is one of the most iconic logos in the world, recognizable everywhere as symbol of prestige, sexiness, and a little bit of mystique.
4) Brand: Royal Stag
Seagram’s Royal Stag, is an Indian brand of whisky launched in 1995.The brand is named after a species of deer famous for its antlers, that why they featured in its logo. Its a symbol of speed, Pride, Masculine Etc
5) Brand: Red Bull
Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987.In Thai, krating is the word used for a large bovine animal called a “gaur” in English. In English, a gaur is more commonly called a bull. It’s a symbol of Power, Pride, Spirit etc
6) Brand: Qantas Airline
Qantas Airways is the flag carrier of Australia and its largest airline by fleet size, international flights and international destinations. kangaroo is the national Animal of Australia. Qantas’ kangaroo logo was first used on the “Kangaroo Route”
7) Brand: Premier League
The Premier League is the top level of the English football league system.The Premier League is the most-watched sports league in the world.The Lion is a symbol of Personal Strength, Power, Courage etc
8) Brand: Lamborghini
Automobili Lamborghini is an Italian brand and manufacturer of luxury sports cars and SUVs. The world of bullfighting is a key part of Lamborghini’s identity. Founder was impressed by the majestic Miura animals, so he decided to adopt a raging bull as the emblem. The Bull used in the Logo is the Symbol of Luxury, Speed, Power, Strength etc
9) Brand: World Wide Fund for Nature
Founded in 1961, The World Wide Fund for Nature (WWF) is an international non-governmental organization working in the field of the wilderness preservation, and the reduction of human impact on the environment.The giant panda has become the symbol of WWF.WWF’s giant panda logo originated from a panda named Chii Chii .
10) Brand: ING Group
The ING Group is a Dutch multinational banking and financial services corporation.ING was the world’s largest banking/financial services and insurance conglomerate by revenue.The orange lion on ING’s logo alludes to the Group’s Dutch origins under the House of Orange-Nassau.
11) Brand: The Times of India Group
The Times of India is an Indian English-language daily newspaper owned by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English-language daily in the world.Elephant symbol used in the logo shows the wisdom, strength, moderation and eternity etc.
12) Brand: Hostgator
HostGator was founded in 2002.HostGator is a Houston-based provider of shared, reseller, vps, and dedicated web hosting.The Name of this prodcut contains the gator thats why they choose alligator as their Brand Identity.
13) Brand: Slazenger
Slazenger is a British sporting goods manufacture.Slazenger is today one of the oldest surviving sporting brand names.Slazenger, with its world-famous panther logo. Its logo is a black panther which has associations of graceful movement and controlled energy.
14) Brand: Hermes
Established in 1837, Hermès is a French luxury goods manufacturer. The Hermès logo is a Duc carriage with horse since the 1950s. horse is the Symbol of Luxury, Power, the balance of wisdom and power.
15) Brand: Ralph Lauren
The Polo sport line and Polo Ralph Lauren logo was introduced in 1993.The original Polo Ralph Lauren is a men’s ties company founded in 1967 by American designer Ralph Lauren, is now the flagship brand of Ralph Lauren Corporation.The iconic Ralph Lauren logo depicts a polo horseman.Logo gives a very clear perception of the rich, proud American look and tradition.
16) Brand: Firefox
Firefox is a free and open-source web browser developed by the Mozilla Foundation from 2003, is now the third most popular web browser of worldwide usage.The previous Firefox logo was designed in 2004 by Jon Hicks and updated several times so far.
17) Brand: Peugot
Peugeot is a French car brand of PSA Peugeot Citroën.Armand Peugeot founded the Société des Automobiles Peugeot in 1896.The lion trademark was registered by Emile Peugeot on 1858, and the current Peugeot logo was designed by BETC in 2010.
18) Brand: Fevicol Adhesive
Pidilite Industries Limited is an Indian-based adhesives manufacturing company which owns this Fevicol brand. Its Very Popular and highest selling Adhesive brands in India. The Logo is the Magdeburg hemisphere. means to say that with fevivol applied, even elephants cannot pull them apart.
19) Brand: Penguin Random House
Penguin Random House is a publishing company formed from the merger between the Random House of Bertelsmann, and Penguin of Pearson.The new Penguin Random House logo was designed by Pentagram.The penguin symbolism indicates purpose and order. It represents good manners and right conduct with good wisdom.
20) Brand: Ferrari
The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for ScuderiaFerrari.Ferrari’s symbol can be traced to the Italian fighter ace Francesco Baracca who painted the horse onto the fuselage of his plane.
21) Brand: Muthoot Finance
The Company was set up by Muthoot Ninan Mathai in 1887.The Muthoot Group is a business house based in India from Kerala.The founder has to Choose the Elephant in their logo, may be due to the Importance of Elephant in Kerala Culture.Many elephants are featured in the local legends of Kerala
22) Brand: Burberry
Established in 1856 by Thomas Burberry, Burberry Group PLC is a British luxury fashion house.The Burberry Equestrian Knight Logo was developed containing the Latin word “Prorsum” which means “forwards”.The equestrian stands for purity, nobleness and honor, whereas the shield visualizes protection.
23) Brand: Metro Goldwyn Mayer
Leo the Lion is the mascot for the Hollywood film studio Metro-Goldwyn-Mayer and one of its predecessors.It was created in 1916 for the Goldwyn Pictures Corporation by ad executive Howard Dietz.As the company’s mascot as a tribute to his alma mater, whose athletic team nickname is The Lions.
24) Brand: Animal Planet
Animal Planet is an American basic cable and satellite television channel owned by Discovery Inc. Due to Declining Viewership, company Rebranded a new logo, replacing its previous “elephant and globe” emblem with a stylized wordmark, and the new slogan “Same Planet, Different World”.
25) Brand: Linux
Linux is a family of free and open-source software operating systems.Penguin as logo/mascot for Linux was discussed first in early 1996.The name of this Pengui is “TUX”is an open-source image.The concept of the Linux brand character being a penguin came from Linus Torvalds.Tux was originally designed as a submission for a Linux logo contest.
26) Brand: Abercrombie & Finch
Abercrombie & Fitch is an American retailer that focuses on upscale casual wear for young consumers.The Abercrombie & Fitch brand image is heavily promoted as an international near-luxury lifestyle concept.A brand is so much more than the logo. The Moose symbolic of bravery and dominance.
27) Brand: Jaguar Cars
A British multinational car manufacturer, Jaguar is the luxury vehicle brand of Jaguar Land Rover. Tridimensional figure features gradient shades of silver, grey metallic and black to highlight the company’s refined style.The logo Symbolise the core values, pursued by the company: grace, elegance, performance, power and ambition to move forward.
28) Brand: United Breweries Group
UB Group is an Indian conglomerate company has business in different segments.Logo First Crafted in 1940.The Helladic horse – associated with beer and nectar in Greek mythology – carried a beer cask between the wings, ostensibly because beer formed the core operations of the Group.
29) Brand: Crocs
Crocs, Inc. is a shoe manufacturer founded by Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker. laterly Company has Expanded its Crocs mark and logo to cover non-footwear products. The logo is nothing but an embrace and celebrates the uniqueness in everyone.
30) Brand: Roots
In 1973, Michael Budman and Don Green founded Roots.Roots is a publicly held Canadian brand. It sells lifestyle Products.The logo, designed in the 1970s by leading graphic artists Heather Cooper and Robert Burns, featured Canada’s iconic animal.
31) Brand: Camel Cigerette
Camel is an American brand of cigarettes.the city where R.J. Reynolds was founded, is nicknamed “Camel City” because of the brand’s popularity.The Reynolds company commissioned Fred Otto Kleesattel in 1913 to draw the original artwork.
32) Brand: Lacoste
Founded in 1933, Lacoste is a French clothing company by tennis player René Lacoste and André Gillier.Lacoste was involved in a long-standing dispute over its logo with Hong Kong-based sportswear company Crocodile Garments. Alligator” became “crocodile,” and Lacoste was known forever after as the Crocodile.
33) Brand: Bacardi
Bacardi Limited is the largest privately held, family-owned spirits company in the world.The fruit bat was a logical choice to serve as a logo for a molasses-based distilled spirit.The first version was a realistic-looking black bat on a red circular background. After the Cuban War for Independence, the image was updated with a more detailed bat drawing and the phrase “marca de fábrica”
34) Brand: kipling
Kipling is a Belgian fashion brand founded in 1987.Kipling’s name was inspired by Rudyard Kipling, the author of The Jungle Book.The monkey key-hanger is usually associated to Kipling brand.The Kipling logo used on the Kipling website is a monkey with a tail, and so is a “monkey” by any definition.
35) Brand: Evernote
Evernote is an app designed for note taking, organizing, tasks lists, and archiving. The main Purpose of choosing Elephent head as a logo because Elephants have traditionally been reputed for having a particularly strong and long memory.Studies say they hardly ever forget anything. Hence the symbolism.
36) Brand: Levi Strauss & Co.
Levi Strauss was a German-American businessman who founded the first company to manufacture blue jeans.The logo has been part of the Levi’s brand since 1886.the image of two horses – each pulling in the opposite direction on the same pair of jeans, trying in vain to tear them apart.Through that Consumers understood how good – and strong – the company’s jeans were.
37) Brand: Tiger Balm
Haw Par Corporation Limited is a Singapore-based company which owns the Tiger Balm Brand. Tiger aims to deliver health and well being through proven oriental wisdom. The tiger Symbol resemble with Instant Work, Powerful etc