Founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik which translates to “Dassler Brothers Shoe Factory”
Both have decided to leave the family business and start their own factory, Rudolf Dassler called Puma. Due to a fight between brothers, they decided to open a separate factory so Adi changed the name of his factory too. He called it adidas (Derived from its Name).
Rudolf Dassler originally registered the new-established company as Ruda, but later changed the name to PUMA.
PUMA’s earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company’s name.
PUMA becomes the first sports shoe manufacturer to use the technologically advanced vulcanization production technique, whereby the sole and the shaft of the boot are bonded.
Pelé, for the second time in a row, wins the World Cup in Chile with Brazil in PUMA boots.
The logo with the jumping cat, today one the most famous trademarks worldwide, is created by Lutz Backes, a cartoonist from Nuremberg.
PUMA and Ferrari announce that they have signed a multi-year contract making PUMA the official supplier of Scuderia Ferrari, the most successful Formula One team of all times.
In 2006, PUMA is the biggest team supplier at the Football World Cup in Germany – and for the first time in company history.
At the Beijing Olympics, PUMA athlete Usain Bolt – the World’s Fastest Man – sets a 100m world record, sprints 200m in a world record, the world record at 4 x 100m relay.
In 2016, PUMA becomes the outfitter the RED BULL RACING F1 team, supplying performance racewear, footwear, and team wear.