Product: KOPICO Candy
Tagline: #Jaage Raho Aage Raho
Product Group: Confectionery
Company: Inbisco India
Agency : Kopiko is manufactured by the Mayora Group, one of the largest confectionery manufacturers in Indonesia and Thailand. The group has a worldwide sales and distribution network, and in India, Inbisco India is the sole distributor of its products.When Kopiko Launched in India in 2008. With this move, Inbisco entered the Indian confectionery market through direct foreign investment. The Company is planning to expand the market for the product across the entire India. The objective is to establish Kopiko’s presence in all the key Indian states.
The TVC starting with a Durgesh, Young Boy who endearing, motivating and ambitious person,. He is playing bell in one hand and seeking blesses from the successful person. On another Hand, He holds a Book “Yes you can”. Next sequences, Prena trying to get his attention but durgesh leave it alone and start Concentrating on his Goal.
At last, The play gives more twist. All his dedication and hard work go in vain when Durgesh’s Boss shows up the untimely snooze of Durgesh. At that time , Boss shouted on him but the kopiko came to rescue the durgesh. When he chew the kopiko, he wakes up with enthusiasm. He stands up in front of all staff and makes a Smart statement. this Statement saves him and gets the appriciation from the all staff.