Creative TVC Parle Frooti-The Frooti Life TVC

Parle Frooti-The Frooti Life TVC


Parle Frooti-The Frooti Life TVC

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Brand:- Parle Frooti
Product:- Fruit Beverages
Tagline:- #theFrootiLife

The New  Frooti is being promoted through an extensive Brand launch campaign called ‘The Frooti Life’ across print, television, digital and social media. Shahrukh Khan’s charm is endearing and fits in with the brand’s new ethos, which is bold and contemporary yet is innocently naughty and has a sense of familiarity.The Main aim of this campaign is the Traget the Youth and emerged out from the shadow of the kids drink legacy.This move is in line with the Brand’s Vision to join the New Customers into their Bucket.Through this the Company going to traget the 15 to 30 years old Young adults.However off late, as mentioned above,Frooti has being trying to reposition itself as as refreshing drink.

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