Noodles is an Instant Foods that can be made by Easy efforts in Our Home Kitchen.The Popularity of this foods is going day by day among the Children because of good taste, easy making, Etc.When it was launched as a Snack in Indian Market ,then no one predicted this food will take place into food dishes with a level of such growth.Its being consumed by every Indian Household. Owing to the fast-paced lives today, packaged and ready-to-eat foods are gaining quite a formidable share in the Indian food market.
It’s positioned as a quick snack option for children, found good acceptance with both the children and their mothers as well. Having built and nurtured the category’s evolution,the brand name “Maggi” almost became a synonym for the instant noodles category itself. Maggi has created its own place and replaced the product name with “Maggi” .We can check that there are still many peoples are used t speak Maggi to any noodles brand. Thats the power of marketing, which is gained through proper execution of marketing activity.
As per Segment Market, This category’s going very strong, will achieve new growth. This segment is continuously expanding with new taste and choices and being accepted by the consumers.The instant noodles Growh rate is 15% yearly.market is estimated at ~INR 2200 crore and its growth.
Why it’s become so popular? Which reason drives this segment to be a favorite instant Food?
We can say that the change in consumers’ preferences and eating habits,and their wider global exposure, along with an increasingly younger population In India. the growth in the middle class also pay a major role in every segments growth. Increasing into the Working Couple and nuclear family also impact its sales because it is convenient and easy to prepare.
Different players are trying to achieve maximum share from this segment.They luring their consumer by the way of its taste, way of Quantity, a way of healthiness etc.To kindle the consumer’s interest in the category and also cater to the diverse and changing tastes of the consumer, instant noodles brands constantly enhance their product offerings by adding new flavors. Many Brands have already introduced packs in different sizes, right from single noodle packs of 50-75 gm. to value eight noodle packs.
Here are the best Noodles brands in India.
Maggi
We can say that this is king brand of this Segment. Maggi is hot favorite among all the children in the country; noodles have come a long way since their introduction in 1983. Consumed in almost every Indian household , Maggi, which was initially considered as a snack, had taken the place of a staple diet in many Indian homes. This brands has faced many controversies like fail in food safety But after so much banned it returned and covered all its market share instantly.
Yippee
Second Noodle brand in India is Sunfeast Yippee!, which belongs to the Indian conglomerate ITC. Yippee made its way into the Indian market in 2000s and gradually made a considerable presence and win hearts of consumers. During the Maggi banned, Yippee! had started giving market leader Maggi some sort of competition and crossed the market share of Maggi.
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