Vicks is a brand that is more than 50 years old. Vicks is a leading brand in the Fast Moving Health goods ( FMHG). FMHG industry in India is worth around 4500 crores. This market is dominated by products like Rubs & Balms, medicated skin treatments,cough syrup and drops, digestives and health supplements.
A jingle is a short song or tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Wikipedia.com
Everyone loves a great radio or TV commercial jingle. The best jingles become ear worms. You just can’t get them out of your head. Advertising jingles are musical techniques businesses use to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics. Small businesses hire jingle writers to create tunes, or they ask creative team members to produce a jingle.
Ad jingle is really beneficial and most important thing for any company’s branding strategy. You can Listen here Vicks “Vicks ki Goli lo” Ad Jingle Tune for your Inspiration .While your business may be extremely professional and important, choosing a musical genre that your target audience can attract more attention. The message to music is remembered easily, while Ad jingle that describe what your company does sound like all the rest.