Hamara Bajaj’ might have gone off air now, but it has become more than a jingle today. It marks the cusp that Indian brands were on right before the gates were opened to foreign entrants.
A jingle is a short song or tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Wikipedia.com
When it comes to one of India’s most memorable ones, it seems it can hold its own in court. In 2013, Bajaj Auto managed to stay the use of its most iconic tagline, ‘Hamara Bajaj’, first used as a TVC jingle in 1989.
Everyone loves a great radio or TV commercial jingle. The best jingles become ear worms. You just can’t get them out of your head. Advertising jingles are musical techniques businesses use to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics. Small businesses hire jingle writers to create tunes, or they ask creative team members to produce a jingle.
Ad jingle is really beneficial and most important thing for any company’s branding strategy. You can Listen here bajaj Scooter”Humara Bajaj” Ad Jingle Tune for your Inspiration .While your business may be extremely professional and important, choosing a musical genre that your target audience can attract more attention. The message to music is remembered easily, while Ad jingle that describe what your company does sound like all the rest.
‘Hamara Bajaj’, which harked back to a similar feeling, betrayed the dilemma Indian brands were in during the eighties. “In the mid-eighties, Gandhi had initiated talks on opening up the economy to foreign competition.
Yeh zami yeh aasma haanYeh zami yeh aasmaHumara kal humara aajHumara kal humara aajBuland bharat ki buland tasvirHumara bajaj humara bajajBuland bharat ki buland tasvirHumara bajaj humara bajaj.