Lijjat’s Popular “karram kurram” Ad Jingle














Shri Mahila Griha Udyug is an all women run and managed co-operative organization with 62 branches all over India. It employs a little over 45k women and has been hailed as one of the great rags to riches stories of contemporary India. It all began way back in March 15th 1959 as a united papad making effort by seven women from the terrace of Lohana Niwas in Girgaum, a thickly populated South Bombay suburb.

A jingle is a short song or tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.


Memory is a very tricky thing. We may remember some things and not other, less pleasant experiences. On the one hand, I know that what I remember is not exactly how life was in the past. On the other hand, I cannot doubt the truth of this memory.

Everyone loves a great radio or TV commercial jingle. The best jingles become ear worms. You just can’t get them out of your head. Advertising jingles are musical techniques businesses use to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics. Small businesses hire jingle writers to create tunes, or they ask creative team members to produce a jingle.

Ad jingle is really beneficial and most important thing for any company’s branding strategy. You can Listen here Lijjat Papad”Karram..Kurram” Ad Jingle Tune for your Inspiration .While your business may be extremely professional and important, choosing  a musical genre that your target audience can attract more attention. The message to music is remembered easily, while Ad jingle that describe what your company does sound like all the rest.

Featuring 2 huge rabbits munching pappads…

Lijjat papad…karram kurram…kurram karram…mazedaar lijjatdaar…swaad swaad mein lijjat papad…hehehehe….Sri mahila grih udyog ka Lijjat papad.


-) Lijjat Papad-Listen Popular Advertisement jingle :

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1 thought on “Lijjat’s Popular “karram kurram” Ad Jingle”

  1. FYI
    This jingle “karram Khurram” was written and composed by my father music director Shyam Sagar and produced by Appi Umrani for Lizzat Papad.


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