Tagline:-“Nuts. Guts. Glory. “
Agency:-Creativeland AsiaGurugram based Micromax is one of India’s largest Mobile and consumer electronics manufacturing company. It is the tenth largest manufacturer of mobile phone handsets.We can say without doubt it has gained a lot of popularity over the years for its value-for-money smartphones and Products.People are also Crazy regarding its smart advertising of its products.The Way they positioned the Canvas Series Smart Phone,Its created the History by selling Huge Phones.
|Micromax New and Old Logo|
Recently,Micromax come up with new visual Identity and conceptualized the brand history.This attempt of Company is Simply reaching and tapping the Global Market.
Also Micromax launched two new handsets namely Canvas 6 and Canvas 6 Pro with New Logo
Creative Asia has redesigned this logo and also the Brand philosophy.This is really Next level of Campaign with Micromax Anthem.
The ‘Nuts. Guts. Glory’ campaign unveils the new and fresh cultural change .The commercial is full of funk and glitz with hollywood crew.
Watch the Advertisement here:
Sing the Anthem here:-
” We are Micromax
may be you’ve heard of us
Now some of you may have bought our phones.
And some of you may have not.
But here’s the thing about us
We are not made in California
And we don’t have a fruit for logo.
You know what we are
one of the top 10 phone makers in the world
We are not exclusive, We are inclusive.
We brought phones to every town.
And built them to last a whole month in a single charge.
So Prepare for glory
Nuts. Guts. Glory.”
- Success Story of Micromax- India’s leading smartphone Player
- Best Mobile Handset Brand of India
- i-ball is also in the race of mobile
- TVC-Micromax “My First Android”
- Indian mobile ad market 2010