Tagline:-Fly the Good Times
Target Group:-Premium,Middle class,Businessmen
Competitors:-jet Airways,Air India,
-Poweful promoters support
-Unique and Distinct Image
-Awarded the best Airline in India
-Good advertising,and strategies
-Also Surrounded out of India also.
-Financial problem,Labour strikes etc.creates bad news for companies
-Competition against other competitiors
-no more routes compare to others.
-created Reputation for their Brand
-Middle class increasing
-Good financial Support help him to instant uplift
-More global entrance is also good
-Come out from financial Situation
-LCC eating up the market share.
-labour cost increased
-Fuel cost also