Marketing SWOT Analysis Emirates Airlines Swot Analysis

Emirates Airlines Swot Analysis


Emirates Airlines Swot Analysis

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Tagline:-Fly Emirates,keep Discovering
USP:-Premium ,luxurious airlines
Target Group:-Corporates.Upper class,middle uper.
Competitors:-Cathay pacific,Qatar airways,jet airways

-Dubai Government supporting verywell
-big business hub in dubai
-Huge customer base.
-covering 72 countries.
-50000 employee workforce

Tough competition
-Government intervention

brand new fleet,
Unique image  of emirates
 More popular places should covered

huge competition
-Fuel cost
Labour cost
Government policies


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