Marketing SWOT Analysis Air India Swot Analysis

Air India Swot Analysis


Air India Swot Analysis

Marketing SWOT Analysis Air India Swot Analysis
air india swot analysis




Air india Airline Swot Analysis

Brand:-Air India
Tagline:-Your palace in the sky
USP:-The Oldest Indian International Airline
Target Group:-Middle class,Corporates
Competitors:-Indigo,jet airways,emirates


-largest air carrier in traffic volume and company assets in india.
-Government of india supporting very well.
-It has brand new fleet of Aircraft
-Presence in 19 Countries
-covers more than 45 Destinations
-Unique Image of”Mahraja”


-Political intervention
-Many time financial crisis
-Low profitability
-Growing Competitor base and entry of Low-Cost Carriers


-Growing India’s GDP Its predict well for its growth.
-Foreign visitors continuously increasing.
-Expansion of routes ans international destinations
-many  internal issues solved.


-Fuel cost increasing.
-labour cost increaseing.
-Competitiors rising.


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