Tagline:-Your palace in the sky
USP:-The Oldest Indian International Airline
Target Group:-Middle class,Corporates
-largest air carrier in traffic volume and company assets in india.
-Government of india supporting very well.
-It has brand new fleet of Aircraft
-Presence in 19 Countries
-covers more than 45 Destinations
-Unique Image of”Mahraja”
-Many time financial crisis
-Growing Competitor base and entry of Low-Cost Carriers
-Growing India’s GDP Its predict well for its growth.
-Foreign visitors continuously increasing.
-Expansion of routes ans international destinations
-many internal issues solved.
-Fuel cost increasing.
-labour cost increaseing.