Air india Airline Swot Analysis
Brand:-Air India
Tagline:-Your palace in the sky
Sector:-Airlines
USP:-The Oldest Indian International Airline
Target Group:-Middle class,Corporates
Competitors:-Indigo,jet airways,emirates
Strength:-
-largest air carrier in traffic volume and company assets in india.
-Government of india supporting very well.
-It has brand new fleet of Aircraft
-Presence in 19 Countries
-covers more than 45 Destinations
-Unique Image of”Mahraja”
Weakness:-
-Political intervention
-Many time financial crisis
-Low profitability
-Growing Competitor base and entry of Low-Cost Carriers
Opportunities:-
-Growing India’s GDP Its predict well for its growth.
-Foreign visitors continuously increasing.
-Expansion of routes ans international destinations
-many internal issues solved.
Threat:-
-Fuel cost increasing.
-labour cost increaseing.
-Competitiors rising.
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