Marketing SWOT Analysis Air India Swot Analysis

Air India Swot Analysis

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Air India Swot Analysis

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air india swot analysis




Brand:-Air India
Tagline:-Your palace in the sky
Sector:-Airlines
USP:-The Oldest Indian International Airline
Target Group:-Middle class,Corporates
Competitors:-Indigo,jet airways,emirates


Strength:-

-largest air carrier in traffic volume and company assets in india.

-Government of india supporting very well.
-It has brand new fleet of Aircraft
-Presence in 19 Countries
-covers more than 45 Destinations
-Unique Image of”Mahraja”

Weakness:-

-Political intervention

-Many time financial crisis
-Low profitability
-Growing Competitor base and entry of Low-Cost Carriers

Opportunities:-

-Growing India’s GDP Its predict well for its growth.

-Foreign visitors continuously increasing.
-Expansion of routes ans international destinations
-many  internal issues solved.

Threat:-

-Fuel cost increasing.

-labour cost increaseing.
-Competitiors rising.

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