Target Group:-middle and Lower Class
Competitors:-spice jet,kingfisher,go Air,Air India,
-Poweful promoters support
-continuous profit maker
-Big Market share
-Good advertising,and strategies
-Also Surrounder out of India also.
-Competition against other competitiors
-no more routes compare to others.
-Not internationally established.
–Middle class increasing
-Great Market For LCCin India
-global entrance is also good
-Unfavourable Govt policies
-labour cost increased
-Fuel cost also