Indigo Airline Swot Analysis
Brand:-Indigo
Tagline:-Go Indigo
Sector:-Airlines
USP:-Lowest Price,
Target Group:-middle and Lower Class
Competitors:-spice jet,kingfisher,go Air,Air India,
Strength:-
-Poweful promoters support
-continuous profit maker
-Big Market share
-Good advertising,and strategies
-Also Surrounder out of India also.
Weakness:-
-Competition against other competitiors
-no more routes compare to others.
-Not internationally established.
Opportunities:-
–Middle class increasing
-untapped cities
-Great Market For LCCin India
-global entrance is also good
Threat:-
-Unfavourable Govt policies
-labour cost increased
-Fuel cost also
Related Posts:
- None Found
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