Go Air Airline Swot Analysis
Brand:-Go Air
Tagline:-Fly Smart
Sector:-Airlines
USP:-Lowest price
Target Group:-middle and Lower Class
Competitors:-Air India,indigo,spice jet
Streangth:-
-Low cost cariier segment is always growing
-powerful promoters
-covered all the major cities of India
-brandImage is good
Weakness:-
-not good against other competitiors
-market share is low
Opportunities:-
-Middleclass increasing
-untapped cities
-global entrance is also good
Threat:-
-Many LCC so that tough competition
-labour cost increased
-Fuel cost also
Related Posts:
- None Found
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