Marketing SWOT Analysis Go Air Airline Swot Analysis

Go Air Airline Swot Analysis

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Marketing SWOT Analysis Go Air Airline Swot Analysis

Go Air Airline Swot Analysis

 

go air airline swot ananysis



 

 

 

 

 

 

Go Air Airline Swot Analysis

Brand:-Go Air
Tagline:-Fly Smart
Sector:-Airlines
USP:-Lowest price
Target Group:-middle and Lower Class
Competitors:-Air India,indigo,spice jet

Streangth:-

-Low cost cariier segment is always growing
-powerful promoters
-covered all the major cities of India
-brandImage is good

Weakness:-

-not good against other competitiors
-market share is low

Opportunities:-

-Middleclass increasing
-untapped cities
-global entrance is also good

Threat:-

-Many LCC so that tough competition
-labour cost increased
-Fuel cost also

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