Tagline:-Great Service.Great people.Great fares.
Target group:– Corporates,Upper class,Upper middle class
Competitors:-Emirates,Singapore Airlines,American airlines
-Huge satisfied customer base
-fllet size of aircraft is really higher
-More than 35 countries and 110 destninations are covered.
-Many ways its behind than other airlines.
-Upper class increasing in many delevoping countries.
-tapped the untapped market.
-Fuel cost rising
-labour cost also