Marketing SWOT Analysis Cathay Pacific Airline Swot analysis

Cathay Pacific Airline Swot analysis


Cathay Pacific Airline Swot analysis

Marketing SWOT Analysis Cathay Pacific Airline Swot analysis
cathay pacific swot analysis






Cathay Pacific Airline Swot Analysis

Brand:-Cathay Pacific
Tagline:-Great Service.Great people.Great fares.
Sector:- Airlines
USP:-Luxurious Airlines
Target group:- Corporates,Upper class,Upper middle class
Competitors:-Emirates,Singapore Airlines,American airlines


-Powerful management.
-Huge satisfied customer base
-fllet size of aircraft is really higher
-More than 35 countries and 110 destninations are covered.


-tough Competition
-Many ways its behind than other airlines.


-Upper class increasing in many delevoping countries.
-tapped the untapped market.


-Fuel cost rising
-labour cost also

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