Tagline:-Now Everyone Can Fly
Target Group:-Middle Class and Lower Middle Class
-low cost operation
-AIR ASIA has the strong ,and powerful promoters.
– It has operations in over 25 countries and over 400 international and national destinations
– It has subsidiaries in Indonesia, Thai, Phillipines, Japan
-.It has a fleet size of nearly 300 Aircrafts
-Lowest routes compare to other airlines
-tough competition in this field.
-Heavy reliance on outsourcing
-Many Communities are increasing in population and buying power like INdia so huge potentiality.
-Has Positioned itself as the major LCC in South East Asia
-Fuel costs increasing
-Labour cost also.
-Other competitors are rising.