Marketing SWOT Analysis Air Asia Airline SWOT Analysis

Air Asia Airline SWOT Analysis


Air Asia Airline SWOT Analysis

Marketing SWOT Analysis Air Asia Airline SWOT Analysis
air asia swot analysis

Air Asia Airline Swot Analysis

Brand:-Air Asia
Tagline:-Now Everyone Can Fly
USP:-Lowest price
Target Group:-Middle Class and Lower Middle Class
Positioning:-Low Cost


-low cost operation
-AIR ASIA has the strong ,and powerful promoters.
– It has operations in over 25 countries and over 400 international and national destinations
– It has subsidiaries in Indonesia, Thai, Phillipines, Japan
-.It has a fleet size of nearly 300 Aircrafts


-Lowest routes compare to other airlines
-tough competition in this field.
-Heavy reliance on outsourcing


-Many Communities are increasing in population and buying power like INdia so huge potentiality.
-Has Positioned itself as the major LCC in South East Asia


-Fuel costs increasing
-Labour cost also.
-Other competitors are rising.



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