Marketing SWOT Analysis Air Asia Airline SWOT Analysis

Air Asia Airline SWOT Analysis

-

Air Asia Airline SWOT Analysis

Marketing SWOT Analysis Air Asia Airline SWOT Analysis
air asia swot analysis

Air Asia Airline Swot Analysis

Brand:-Air Asia
Tagline:-Now Everyone Can Fly
Sector:-Airlines
USP:-Lowest price
Target Group:-Middle Class and Lower Middle Class
Positioning:-Low Cost

Strength:-

-low cost operation
-AIR ASIA has the strong ,and powerful promoters.
– It has operations in over 25 countries and over 400 international and national destinations
– It has subsidiaries in Indonesia, Thai, Phillipines, Japan
-.It has a fleet size of nearly 300 Aircrafts

Weakness:-

-Lowest routes compare to other airlines
-tough competition in this field.
-Heavy reliance on outsourcing

Opportunities:-

-Many Communities are increasing in population and buying power like INdia so huge potentiality.
-Has Positioned itself as the major LCC in South East Asia

Threat:-

-Fuel costs increasing
-Labour cost also.
-Other competitors are rising.

Competitors-

-jET STAR
-Tiger AIRWAYS

Related Posts:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Creative

Micromax M2 – Kalki Koechlin

 Current situation of Mobile industry is very dynamic and creative.mobile company are trying to launch the new cool gadget...

Catchy Hindi Names Ideas For Newspaper

Suggested Hindi Names For Newspaper India is one of the countries in the world where newspaper readership is growing very...

Best Water Pump Company Names idea

Are you an Aspiring entrepreneur and interested in the Water pump business? Does the Creative idea of a water...

Parle Frooti-The Frooti Life TVC

Brand:- Parle Frooti Product:- Fruit Beverages Tagline:- #theFrootiLife The New  Frooti is being promoted through an extensive Brand launch campaign called ‘The...
- Advertisement -

Top 10 Best Internet browsers in India

A good web browser is the need of the hour. For achieving the palatable search experience, people always tries...

Top 10 Best Educational Apps in India

 Education is a prime concern for the people in the whole universe and even in India, most people are...

Must read

Top 10 Best Spectacle Brand in India

There is a huge demand for spectacles in India...

You might also likeRELATED
Recommended to you

Related Posts: