Marketing SWOT Analysis Jet Airways Swot analysis

Jet Airways Swot analysis


Jet Airways Swot analysis

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jet airways airline swot analysis

Brand:-Jet airways
Tagline:-The joy of flying
Target Group:-middle and Lower Class
Competitors:-Air India,indigo,spice jet

-very good image in India
-Biggest Airline company
-13000 employee workforce
-big operation in India
-Also Surrounder out of India also.

-Competition against other competitiors
-market share is low

-Presence in every segment.
-Middleclass increasing
-untapped cities
-global entrance is also good

-Unfavourable Govt policies
-labour cost increased
-Fuel cost also

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