Marketing SWOT Analysis State Bank Of India Swot Analysis

State Bank Of India Swot Analysis

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Marketing SWOT Analysis State Bank Of India Swot Analysis

State Bank Of India Swot Analysis

state bank of india swot analysis




STATE BANK OF INDIA

Sector-Banking
Tagline-Banker to Every Indian

The origin of the state bank of India goes back to the first decade of the nineteenth century with the establishment of the Bank of Calcutta in Calcutta on 2 June 1806.Three years later the bank received its charter and was re-designed as the Bank of Bengal on 2 January 1809.A Unique Institution,it was the first joint stock bank of British India sponsored by the Government of Bengal.The Bank of Bengal and the Bank of Madras followed the Bank of Bengal.These three banks remained at the apex of modern banking in India till their amalgamation as the Imperial bank of India on 27 January 1921.

State Bank of India (SBI) is a multinational banking and financial services company based in India.Sbi have 16000 branches and 190 foreign branches,making it the largest banking and financial services company in India.SBI is one of the largest employers in the country having 228,296 employees.It have 25000 Atms.

Non-banking Subsidiary

-SBI General Insurance
-SBI Life Insurance Company Limited
-SBI Capital Markets Ltd
-SBI Funds Management Pvt Ltd
-SBI Factors & Commercial Services Pvt Ltd
-SBI Cards & Payments Services Pvt. Ltd.
-SBI DFHI Ltd

Competitor:-

-HDFC
-ICICI
-PNB
-AXIS Bank
-BOB

 

State bank of India SWOT ANALYSIS

Strength:-

-SBI is the largest bank in India in terms of market share, revenue and assets and branch network also.
-First public sector Bank move to CBS.
-Strong Capital Position .

 
Weakness:-

-Lack of proper technology driven services.
-Huge staff
-Still image of Old Govt.Bank
-Reduction in asset Quality.
-Political intervention

Opportunity:-

-SBI’s merger with five more banks .Its good for it’s awareness.
-Expantion to Rural Areas.
-SBI is expanding their business to Asian Market.
-MOdernization of some banking operation.

Threat :-

-Close Competition with Private sector Banks.
-New licence of banks given to others also.
-Global economic slowdown.

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