Short is Sweet!
There are many many brands exits in the market.only Some of the brands we remembered.What is the logic behind high awareness of brands.one of the logic is Short name Means Those brand recall more time has short name. if your brand creates trouble in speaking or remembering. Then make it small for high awareness.Its easily pronounced and easy to speak or oral free.If any product or brand is tough to recall then consumer make it short to recall.
There are many example of brand shorting like
“IndiaInfoline” to “IIFL” .
“Narendra Modi” to “NAMO”