THE BRAND REPORT 2014
Indian’s much anticipated and trusty brand evaluation.The analysis and comparison most trusty brands of India.The consumer electronics giant Samsung emerged as the most trusted brand of this year.The SOny is on second rank. Tata is on the third rank.Nokia is on the top in 2013 survey.but in this year it’s down to four step.LG is on the fourth rank and 2013’s top brand NOKIA is on fifth rank.
The Trust is become more crucial and important for gaining the market. SAMSUNG became success to creates the trust in consumer with the continuously innovation and back support .
N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Samsung has grown steadily in trust ranks over the last four years – 5th in 2011, 4th in 2012, 2nd in 2013 and has reached India’s Most Trusted rank this year. When a brand focuses on its trust with intensity, apart from trust the brand gains in market-share, product premium and acceptance of new products as an automatic by-product. Samsung’s strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2014.”