Musafir.com is an Internet-based travel agency, based in Sharjah,and Mumbai, India. Musafir.com was founded by Sheikh Mohammed bin Abdulla Al Thani, Sachin Gadoya and Albert Dias in the UAE.
Musafir.com, which recently entered the Indian Online Travel Agent (OTA) market.It launched its first integrated brand campaign on television and on you tube.
The campaign has been created by Publicis Ambience and features brand ambassador Sachin Tendulkar.The campaign enabling aspiring travellers to ‘go ghoomne’ with the simple click of a button.
The role of Sachin is really eye catching,sporting a moustache and a turban is the photographer.The ad shows the couple that stop dreaming and start Traveling with Musafir.com.
The brand ambassador sachin is matching with need of brand.because recently sachin leave the cricket and he said i will spend my time with my family its means its planing for traveling.so people will recognized musafir.com second is the popularity of sachin is really good not only in india but also other countries.so it will necessery creates hit for musafir .com.
The USP of this ad is the customer experience.
The narrative is simple and the treatment has elements of popular folk culture.
Musafir.com has invested about Rs 100 crore in India, of which Rs 25 crore will be spent in marketing in one year.
like sachin,salman khan is also the brand ambassador of Yatra.com.He stakes 5 percent in the yatra.com