Brand:-Parle CAFE CUBA
Parle agro pvt.ltd re-enters cola drinks market with Café Cuba. Parle has re-entered the market with a first-of-its kind beverage that is combination of roasted coffee beans and carbonated fizz. Parle Agro going to re-enter into the Rs 15,000-crore cola market with the launch Cafe Cuba, a coffee-flavored carbonated drink.
Parle Agro had sold its popular and iconic soft drink brands namely Thums Up, Limca, Gold Spot and Citra, to Coca-Cola. Parle had signed a non-competition agreement that barred the Indian company from entering the business till 2003.
Parle Agro is aiming for a 7% market share in the Rs.15,000 crore carbonated soft drinks sector in India with this new launch.
Primarily targeted at the youth, Cafe Cuba will be priced at Rs 20 for a 250 ml can and Rs 15 for 250 ml in a PET bottle.
The company said it aims to reach a turnover of Rs 5,000 crore from Rs 2,000 crore currently,
The budget of marketing for the new drink is set at Rs 50 crore.