6)Give sample :-
Sampling is the old method of building a brand. In this method ,the marketer giving free sample of their products to the selected customer.and then they takes the views o this product.Once the customer tries our brand,then we will find that he is satisfied or not.If not satisfied then you can proceed to more changes and make familiar with the customers.
There are many companies in India using this method to promote their products.Not only FM CG company but also the Industrial products and pharmaceutical industry also.
Sampling can be more powerful than advertising.But the it’s necessary to be handled by care otherwise its lead to wastage of time and money.
like -nestle convert large school children to its brand with Instant noodles maggie.