Marketing Strategies EMAMi brand Analysis

EMAMi brand Analysis


EMAMi brand Analysis

- Advertisment -
emami brand analysis

EMAMI Brand Analysis:

The inception of Emami Group took place way back in mid seventies when two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high profile jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in 1974.

Emami Talcum, Emami Vanishing Cream and Emami Cold Cream were great favorite brands with the quality conscious consumers in the mid-seventies. The company soon became adept in selling beautiful dreams to Indian women interested in finding their own identity. The signature tune of Emami played over radio and TV became a household favorite. 

Mr. Agarwal decided to produce in the Himani factory different types of health care items and toiletries based on Ayurvedic preparation. Ten years after commencement of the company, it launched their first flagship brand Boroplus Antiseptic Cream under the Himani umbrella in 1984. Many additional brands followed Boroplus including Boroplus Prickly Heat Powder which came as a brand extension of the mother brand. Emami brands started selling in all states of North, East and West India. Today Boroplus is not only the largest selling Antiseptic Cream in India but also in Russia, Ukraine, and Nepal. 

Market CAPITALIZATION:-7592cr.

Related Posts:


Please enter your comment!
Please enter your name here

Latest Creative

Hero” Hum mei hai Hero” Popular ad jingle

Post the launch of its new identity on 9 August, Hero MotoCorp is spreading the word about it with...

Top 10 Best Antivirus Brands in India

Are you looking for the best antivirus brands for your computer and mobile in India? Don’t worry, we are...

Top 10 Best Fairness Creams for Women in India

Fair skin is not a measure of beauty – we should celebrate the skin tone we are born with....

Top 10 Best Ice Cream Brands of India

Indian market and its consumers are Continuously Changing.The taste and preferences of consumers are changing as per the changes...
- Advertisement -

Whitetone Brand History & Marketing Strategies

Brand name- White tone powder. Founder- Darshan Patel (Vini Cosmetics).  White tone powder is a product marketed by Vini cosmetics in...

Pepperfry Brand History & Marketing Strategies

Brand name- Pepperfry Founder- Ashish Shah Pepperfry is the largest and popular online furniture store in India. They mainly deal with...

Must read

65 Creative Dinner set Brand Names Ideas

Due to rapidly change the Lifestyle and living pattern...

History & Marketing Strategies of Hyundai i10

Company Name- Hyundai i10 Founder- Chung Ju Yung The Hyundai motor...
- Advertisement -

You might also likeRELATED
Recommended to you

Related Posts: