Marketing Indian mobile ad market 2010

Indian mobile ad market 2010

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Indian mobile ad market 2010

 InMobi, the world’s largest independent mobile ad network, today revealed that the Indian mobile ad market grew by 1.5 billion ad impressions (27%) between October 2010 and January 2011. The finding is part of InMobi’s January 2011 Mobile Insights Report – India Market, the largest monthly report of its kind.. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.”
Key findings for the Indian market include:
  • Indian mobile ad market grew by 27%, gaining well over 1.5 billion monthly impressions in just 90 days 
  • Smartphone growth outpaced advanced phones and now represents 14% of the overall market
    * Smartphone impressions grew by over 44%, now representing over one billion monthly impressions
    * Advanced phones represent 6.3 billion monthly impressions
    * With 15% growth in its impressions share, Nokia continues to be the top operating system in India with 34.5% impression share
  • Android, iPhone and RIM now comprise 1.3% of the total market
    * These operating systems collectively increased +0.8 share pts since October 2010
     * With a 0.3% impression share, the Apple iPhone is just now entering the market
  • With 59% market share Nokia continues to be the top manufacturer in India, followed by Samsung with 24% impression share
    * These two competitors account for 83% of total impressions served in the Indian mobile market
  • SonyEricsson, LG and Micromax follow Nokia and Samsung on the top manufacturer’s list
Indian OS Share: January 2011
 
OS
Impressions
% share
Point change
Nokia OS
2,546,859,043
34.50%
-3.6
Symbian OS
1,828,966,813
24.80%
-1.9
Android
48,389,175
0.70%
0.4
iPhone OS
23,392,733
0.30%
0.1
RIM OS
21,380,954
0.30%
n/a
Others
2,917,860,572
39.5%+
4.7

InMobi has created a full report on global behavior for the period October 2010 to January 2011. 
It is available for download here: www.inmobi.com/research.

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