Brand News TVC-vimal pan masala

TVC-vimal pan masala


TVC-vimal pan masala

Advertising agency:-MUDRA delhi

Tagline:-dubo kesar ke swad me
The lalwani group just come up with the awesome,impressive,full of feelling ads with tagline” “

“ Through the advertisement of vimal pan-masala,they want  to create strong brand equity in the pan-masala category,” said Sanjay Sharma, president, North & East, Mudra.There is very little brand engagement and, therefore, traditional market leaders continue to rule.”

According to Sharma, the category faces the “non acknowledgement” challenge. “While consumers will smoke, say, a Marlboro with pride and show it off, chewing pan-masala is not ‘cool’ and is thus, usually a hidden habit.  The challenge is to get the brand in the limelight by engaging with the consumers emotionally and insightfully.”

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