The ad opens with a graphically generated boy wearing sports shoes. While he runs and performs acrobatics all around, an instrumental trendy music plays in the background. The TVC comes to a climax with Yuvraj Singh holding the shoe saying, “With Zigtech I get more to train and less pain.”
The real challenge however is to leave a deep imprint in the mind of the prospective consumer and this is where this ad does the trick. The graphically generated creatives are eye catching and the spontaneity with which the frames keep changing reinforces the positioning of Reebok as a world leader in sports footwear.
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