MTV has re branded with a bigger logo and new tagline – ‘Stay Raw’ and will promote its new look through a 360-degree campaign.
Says MTV India channel head Aditya Swamy, “What we have started is not an ad campaign or new tagline. It’s a philosophy. It’s an idea that is based on what young people today believe, express
For promoting its new ‘raw’ look, the channel is going ad free over the weekend for the first time, doing a “roadblock for itself.”