How Different Brands are Pepped Up for this World Cup

The greatest cricket festival, ICC World Cup 2019, commenced on 30th May in England and the energy among the fans is at its pinnacle. While sport enthusiasts prepare to inhale and live cricket for the following 50 days, brands have also prepared their arrangements to take advantage of the extravaganza.

Here we have collated the digital plans of few of the brands for the Cricket World Cup season:
___________________

A number of brands have contributed intensely on publicizing and advertising on different levels and have arranged alluring efforts both for offline as well as online.

From experiential zones to exercises and contributions spinning around the game, brands are persistently pushing the limits to be known close to the game just as its intended audience group.

Thinkistan, the Indian Web Series based on Advertising

As viewers who are consistently on the internet, we’re all the time searching for interesting and gripping new stuff to binge watch. Of late, there is a plethora of stories that cater to the Indian sensibilities, and this has made watching and making original content pretty amazing. Set against the mid-1990s backdrop, the upcoming drama by MX Player, Thinkistan is the latest web-series that traces the ups and downs and the intricacies of the advertising industry in that era.

A show that is solely about the day-to-day happenings in an advertising agency is something that we’ve never even thought about before. And yes, it’s something that has sparked a great deal of curiosity and excitement amongst the viewers.

Virat Kohli and RIshabh Pant to Promote Himalaya’s MEN

The Himalaya Drug Company, commonly known as Himalaya’s, has recently taken onboard Indian Cricket team captain, Virat Kohli and Rishabh Pant, who was titled as the “ICC Emerging Player of the Year 2018”, as the new brand ambassadors to promote Himalaya Men Face Care.

The commercial released was unique and altogether a juxtaposition of Cricket Stars and Rap culture that is prevalent in our country in today’s times. The brand proposition through this campaign has been “Looking good and Loving it”. The new-formed venture with real-life heroes (and hence sports as another area) is coming back from the past few years, and that is aligned with Himalaya’s dedication to becoming a personal wellness companion for every consumer.

The Meme Storm of #JCBKiKhudai (10 Best memes)

We are well-aware of the fact that it is quite difficult to make things viral without spending money on them. Organically viral is a phenomenon that happens once in a blue moon and now with the brand JCB, the blue moon is here. The brand had launched a new hashtag called #JCBKiKhudai and saw it trending in no time all over the social media.

To their horror, the users had created a lot of memes and stormed the internet by making sarcasm on the brand.

For the previous many days now, the hashtag #JCBKiKhudayi has become a trending thing on all the social platforms like Facebook, Twitter & Instagram. Memes based on the way Indians create a herd around to watch the vehicles of JCB dig and transport earth and mud, have been going viral.

TAFE ropes in Akshay Kumar as their Brand Ambassador

TAFE – Tractors and Farm Equipment Limited, the third biggest tractor producer in the realm and second best in India (by capacities), has declared a brand association with star Akshay Kumar for Massey Ferguson tractors. Over the previous 60 years, TAFE has been reshaping the agricultural landscape of India and across the world with a global footprint over 100 countries and a collective purchase of about 2.5 million tractors till now. Particularly in India, the across-the-globe Massey Ferguson brand is one of the most acknowledged brands that deliver its customers a high-end product and service alike. Applauded and talked for its top-notch and futuristic technology, globally-innovative styling and ergonomics, the Massey Ferguson series brings forth a robust performance and firm quality having more than 125 offering and their variants.

Akshay Kumar, the acclaimed actor of the Hindi Film Industry, has enticed himself to fans in the world with tremendous mass appeal notably in rural India, where he is regarded as the “King of Action” and the kind social reformer. His acting technique is a fine amalgam of sensitivity and heroic boldness. His roles vary from the strong hero to being the responsible social transformer.

Indian Terrain brings MSD as its face New

India’s preeminent menswear brand, Indian Terrain has recently signed the famous cricketer Mahendra Singh Dhoni as its brand ambassador. Presenting the cricketer’s role as an exciting new face of the brand, the brand is reiterating its relentless passion for perfection and the drive for excellence, a characteristic common to the brand and the ace cricketer. The brand believes that Mahendra Singh Dhoni who is represented as the ‘Spirit of Man’ energy truly personifies all the characteristics that the brand is standing for. The true spirit of the aspirational Indian Man will help position the brand Indian Terrain synonymous to it. Dhoni has also amplified the touch of elegance that the brand has had all the way. This is bound to bring about a certain kind of inspiration that the common Indian man looks for.

Robert Downey Jr. Comes Together With OnePlus

one plus 7 official image
Image Courtesy : Oneplus

To amplify the launch of their upcoming flagship phone OnePlus 7, the Global Mobile Company OnePlus unravelled its disruptive marketing campaign and it comes with yet another great news. American actor Robert Downey Jr. is the latest brand ambassador that the company has taken onboard. OnePlus, in a very short span of time, has carved a niche audience for itself who are intellectually-ahead and who believe in the innovative nature of the brand. The campaign marks this milestone.

How Brands Drove Ahead The Country During This Elections

Since the past many weeks, only one topical has been storming the whole internet and the country alike. And that is none other than the Parliamentary Elections and who will have the ruling party. Home or office or even the streets, this is the only topic that has been creating a lot of conversation and opinions, no matter what place it is. Meanwhile, the brands have been off to use the topical of elections to their advantage. Many famous international and Indian brands leveraged the whole scenario and incorporated themselves to become a part of this ongoing conversation. What’s been a highlight are the various campaigns, discussions over manifestos, and what all changes the policies will be seeing, not forgetting the social actions that each party would take.

Throughout the elections season, brands have been majorly executing their CSR activity, which is in fact very beneficial to the whole nation. Their communication has been to urge the people of the country to go out and vote. Different brands have taken different routes, but the overarching message has been almost the same – ‘Go out and Vote’. The main focus of all these communications has been the millennial and the youth population. Also, all kinds of platforms have been employed to get the message across – social media, Outdoors and Print Advertisements.

The Elections are obviously a very hot topic on Social Media too. Till date we have seen 45.6 MN Tweets on Twitter around the subject of Parliamentary Elections. The recording of this data was started from 11th March, the same day when the election season came to action.

5 Renowned Brands & their Game of Thrones Ride

Whether it is any product, from biscuits to mobile phones to almost the not so known products that one can think of, the wave of Game of Thrones has hit almost every such commodity and the brand producing it. There are a number of brands who partnered with and who didn’t with the Home Box Office (HBO) to spark the interest in all the seasons of the blockbuster show. The eighth season saw even more brand coverage because of all the hype that had been made by the studios and the audience of this magnanimous creation. Don’t try to guess the number of such brands, we can’t even count.

After the release of the Game of Thrones (GoT) books, the show has seen an even more massive appeal and attention amongst the viewers. And the eighth and the ultimate season gathered a groundbreaking record of 17.4MN viewers all over the globe. In such a breathtaking milestone across the globe brands used the series for their user engagement through the channels of social media, online as well as offline marketing.

Many media houses have got their pipelines filled with the creation of content around the series this has led to almost a flood with every fan alive posting their status and views about the show on platforms like Twitter, Instagram and Facebook. 

We have compiled the highly known brands and the way they marketed their products and sparked a fire on social media platforms. Here is the list of the top 5 brands:
______________________