Kingfisher Airlines Swot Analysis

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kingfisher airline swot analysis



Brand:-Kingfisher Airlines
Tagline:-Fly the Good Times
Sector:-Airlines
USP:-Premium
Target Group:-Premium,Middle class,Businessmen
Competitors:-jet Airways,Air India,


Strength:-
-Poweful promoters support
-Unique and Distinct Image
-Awarded the best Airline  in India
-Good advertising,and strategies
-Also Surrounded out of India also.

Weakness:-
-Financial problem,Labour strikes etc.creates bad news for companies
-Competition against other competitiors
-no more routes compare to others.

Opportunities:-
-created Reputation for their Brand
-Middle class increasing
-untapped cities
-Good financial Support help him to instant uplift
-More global entrance is also good

Threat:-
-Come out from financial Situation
-LCC eating up the market share.
-labour cost increased
-Fuel cost also

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