Emirates Airlines Swot Analysis


Brand:-Emirates
Tagline:-Fly Emirates,keep Discovering
Sector:-Airlines
USP:-Premium ,luxurious airlines
Target Group:-Corporates.Upper class,middle uper.
Competitors:-Cathay pacific,Qatar airways,jet airways



Strength:-
-Dubai Government supporting verywell
-big business hub in dubai
-Huge customer base.
-covering 72 countries.
-50000 employee workforce

Weakness:-
Tough competition
-Government intervention

Opportunities:-
brand new fleet,
Unique image  of emirates
 More popular places should covered

Threat:-
huge competition
-Fuel cost
Labour cost
Government policies

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