Indigo Airline Swot analysis

indigo airline swot analysis


Brand:-Indigo
Tagline:-Go  Indigo
Sector:-Airlines
USP:-Lowest Price,
Target Group:-middle and Lower Class
Competitors:-spice jet,kingfisher,go Air,Air India,

Strength:-
-Poweful promoters support
-continuous profit maker
-Big Market share
-Good advertising,and strategies
-Also Surrounder out of India also.

Weakness:-
-Competition against other competitiors
-no more routes compare to others.
-Not internationally established.

Opportunities:-
–Middle class increasing
-untapped cities
-Great Market For LCCin India
-global entrance is also good

Threat:-
-Unfavourable Govt policies
-labour cost increased
-Fuel cost also

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