Cathay pacific Swot analysis

cathay pacific swot analysis




Brand:-Cathay Pacific
Tagline:-Great Service.Great people.Great fares.
Sector:- Airlines
USP:-Luxurious Airlines
Target group:– Corporates,Upper class,Upper middle class
Competitors:-Emirates,Singapore Airlines,American airlines

Strength:-
-Powerful management.
-Huge satisfied customer base
-fllet size of aircraft is really higher
-More than 35 countries and 110 destninations are covered.

Weakness:-
-tough Competition
-Many ways its behind than other airlines.

Opportunities:-
-Upper class increasing in many delevoping countries.
-tapped the untapped market.

Threat:-
-Fuel cost rising
-labour cost also
-competiotion

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